Online Travel Agencies (OTAs) are important business partners and play a key role in the hotel industry. Giving hotels increased online visibility by connecting you to the global audience. Resulting in increased number of bookings and boosting profits. Marketing the hotel has been made easier by showing the available rooms at any given point of time.
With more than 4,000 OTAs to choose from in the market, hoteliers should understand that each OTA works on a different booking model. It is important to strategize and determine the best OTA partners for the hotel. The following factors will guide you in choosing the right partner for your hotel.
3 Factors to Consider When Choosing an OTA For the Hotel
- Research on the Hotel’s Target Market
Determine the main target market and demographics for your hotel as this will play a vital role in choosing the right OTA. Most OTAs are focused on a particular target segment to assist guests in booking faster and smoother. For example, if the hotel caters to Filipinos but is only listed on Gomio.com, a popular OTA for Dutch guests. The hotel will not then be visible to the intended target market.
- Consider the Property Type
There are different OTAs specializing in specific hotel property types such as for Bed and Breakfasts, Budget Hotels, Hostels, and so on. This will depend on the category of your hotel including the amenities offered and will impact the decision of selecting the best OTA partner.
For example, Expedia caters to mostly 5-star hotels and budget hotels partnering with them will have a low visibility ranking on it. During a pandemic, domestic travel will be the first one to recover when travel restrictions ease. While many OTAs cater to a global market, selecting one that focuses on a specific region can increase conversions.
- Commission Model
Hotels will need to provide commission as part of their agreement with the OTA. Each OTA will have different commission models and best to identify first which OTA best fits your hotel. Then, identify the optimal budget that will be sustainable for your hotel even during the pandemic.
ZEN eManager: The Digital All-in-One Solution in Connecting Hotels with the Right OTAs
With ZEN eManager, hoteliers can manage OTA listings in one platform, get optimal room rates, and increase hotel visibility.
ZEN eManager includes:
An exclusive listing on zenrooms.com: ZEN Hospitality Solutions is a trusted brand, with its own Online Travel Agency (OTA) zenrooms.com obtaining up to 1 million monthly website visits. Zenrooms.com also has the lowest commission rate compared to other OTAs in the market. Moreover, this OTA is exclusive to ZEN hotel partners only.
ZEN eManager also comes with:
Cloud-based hotel softwares: This all-in-one solution has both a Channel Manager and a Property Management System (PMS). eZee Centrix Channel Manager allows hoteliers to monitor cancellations, re-bookings, and no-shows real-time, in which they can easily adjust room availability in any OTA anytime and anywhere, in one dashboard. eZee Absolute PMS gives a 360° view of hotel operations, in which current occupancy rate, on-site staff, and revenue per available room (RevPAR) can be accessed through the mobile app, or any internet-enabled gadget.
A dedicated revenue manager: A revenue manager straight from ZEN headquarters is assigned to the property to observe rate parity on OTAs where the hotel is listed. This partnership includes bi-weekly calls to ensure that the hotelier is up-to-date with the competitive pricing that the revenue manager applies to the hotel.
Book a free demo of ZEN eManager at: www.zen-hs.com/book-a-meeting.