Giving Discounts Can Increase Bookings During Off-Peak Season
Did you know that offering a discount is a great strategy during off-peak season? According to the Houston Chronicle, one of the largest newspapers in the United States, discounts attract new and repeat customers since most people like spending money when something is on sale.
Our very own Senior Revenue Management Analyst shares two major tips on giving discounts to boost your occupancy rates, and in turn, your hotel income. Read them below:
1. Increase your usual rates before slashing the price, especially in peak seasons.
If you sell rooms for P2,700 per night, increase it to P3,000 before giving a 10% discount. This way, it seems like you have given a major discount which will attract more guests, but you were selling your room in its original price anyway. During peak seasons like Christmas, people really book hotels even ones without discounts. However, giving this kind of discount makes your hotel more appealing, which convinces them to book.
2. When your competitors are offering discounts, you have to do it as well.
If you noticed that your competitors are giving discounts even if there are no significant events, or it’s not even a holiday, you have to stay competitive and give discounts as well. If your hotel is in online booking sites, hotels with discounts get seen first. Increased visibility means an increased number of bookings.
Does ZEN Rooms help with revenue management?
We help in optimizing costs with the revenue of our exclusive hotel partners. We make sure that hotel partners see a minimum revenue increase of 30% in the first year of partnering with us. Learn more about our partnership today by sending an email at [email protected]
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