Guest reviews are so important because these strengthen your online reputation. When you have a lot of positive reviews on your online listing across booking sites, your hotel will get seen first. In turn, more people might book your hotel.
Reasons why good guest reviews matter
It is proven that a lot of customer reviews can bump your hotel to the first page of the search results across online booking platforms (OTAs). This is because a lot of reviews can mean that your hotel is a popular choice among travelers, and booking algorithms suggest popular hotels first.
2. Brand Trust
In the digital age, online recommendations are as good as personal referrals from friends and family. If a lot of people can vouch for your hotel, then guests are more likely to trust your brand and book a room. Moreover, about 92% of guests now read online reviews. They form an opinion about your hotel through these online reviews and decide whether they trust your brand or not.
3. Free Marketing
These testimonials from guests serve as a free marketing promotion for your hotel. This is because guests who actually stayed at your hotel spread the good word for you, without actually spending money on advertising.
Scroll down to read tips on how to ask for good reviews!
Tips on how to convince guests to leave positive reviews
1. Leave feedback cards on the bedside table.
Guests are more likely to leave feedback for you while they’re still at your hotel. If there is a highly visible sign that asks them to leave feedback, they’re most likely to rate your hotel online. Indicate clear instructions on how and where they can leave online reviews so they would be inclined to leave a review since it’s so easy.
2. Once your guests have checked out, make sure you send them an email thanking them for their stay.
This way, they can feel appreciated — that you value their visit even when they have already left. They can also remember to give you feedback. It would be advantageous for your hotel if you include feedback links on the same “thank you email.”
3. Give a reward in exchange for a review.
This doesn’t have to be an extravagant reward like a free overnight stay. It can be a breakfast voucher for the next stay, or even a P100 restaurant coupon. You can even post a specific person’s review on your hotel’s official Facebook page to serve as a shout-out.
What does ZEN Rooms do to make sure that hotel partners get lots of good reviews?
ZEN Rooms does all the tips that are stated above. We make sure that guests are reminded to leave a good review online through thank you emails. Guests who leave good reviews online also have a chance to win a free trip to Bali.
For more information on our partnership, send an email to [email protected]