Proof That Hotels Can Overcome The Pandemic Through Proper Strategy
You might be wondering if it’s possible to get back on your feet after the COVID-19 pandemic. Don’t worry, hotels have survived a major pandemic before. In 2003, the Severe Acute Respiratory Sydrome (SARS) hit the Asian tourism negatively, especially because the ground zero was a hotel in Hong Kong.
What happened in 2003?
Because of the 2003 SARS outbreak, all hotels across Asia had a 4.6% decline in Revenue per Available Room (revPAR) at that time. 96% of cases were from Asia.
One of the many cases involved a Chinese respiratory doctor (one of the doctors treating SARS patients) who spread the disease to seven other people during a one-night hotel stay in The Metropole Hotel in Hong Kong. Those seven people were staying on the same floor of the same hotel as the doctor before several of them traveled to other countries, helping spread the disease globally.
However, The Metropole Hotel was able to overcome this pandemic. They completely renovated their rooms and sanitized their whole hotel. They also re-branded, and its now known as Metropark Hotel Kowloon.
What can you do to survive the pandemic?
1. Sanitize your hotel
The super-spreader of the SARS pandemic at The Metropole Hotel in Hong Kong was able to transfer the virus because of improper sanitation in the hotel. With that, you have to completely sanitize your hotel to make sure that it is clean. To help you with that, we created a hotel sanitation manual which you may download here.
2. Brainstorm your plans for the future
The Metropole Hotel was able to recover its reputation because its hotel employees planned how to move forward. The community quarantine won’t last forever. If you focus on the current situation of the country instead of what’s going to happen after, your hotel will make no progress, and will most likely be forgotten by guests. Think about marketing strategies, pricing strategies, and even new check-in procedures.
3. Strengthen your online presence
Most people spend more time on social media during the community quarantine. With that, you can actively post on your social media pages to sustain the engagement of your potential guests. If they see your hotel online more often than others, then there’s a high chance that they will book your hotel when the pandemic dies down.
What does ZEN Rooms do to help hotel partners strategize?
Here at ZEN, we don’t just help in selling your rooms and giving you more bookings. We also help in marketing and hotel operations. We also tailor our services based on the assistance that our partners might need.
If you need professional advice on how you can sustain your hotel business amidst this pandemic, you may reach out to us at any time. Send an email to [email protected] to talk to a Senior Business Development Manager today. You may also click this link to schedule a short phone call with us.
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