Colliers International Philippines said the growth in domestic tourism is boosted by millennials, accounting for more than 20 million domestic travelers recorded in their study for half a year. Additionally, it was seen that 85% of millennials check multiple sites before booking, so they can compare deals. This is why it is advantageous for your hotel to be seen in as many online booking platforms as possible.
Millennials’ online booking behavior
When you are on an online booking platform, it is convenient for your millennial guests to pay their booking fees, check room availability, and make adjustments. If there are too many steps to do before they can book your hotel, they would most likely look for other hotels that offer faster service.
Millennials also care about branding. If they see your hotel in a popular booking site, they would most likely consider booking your hotel since they trust these websites, making them trust the brand of your hotel too.
What does ZEN Rooms do to help you attract millennials?
When you partner with ZEN, we will connect you to over 20 top online travel agencies and hundreds of offline travel agencies. With this exclusive partnership, we make sure your hotel is seen first when travellers look for hotels in the area. We also list your hotel on our website, which receives more than 2 million visits monthly. Want to make sure your hotel is seen first when guests look for a place to stay? Email us at [email protected].