Why Online Payments are The Most Preferred Payment Method by Hotel Guests
Technology has made daily life easier and more convenient especially with online transactions. Making travellers even more reliant on their mobile devices to pay for their goods and services remotely and in real-time. With this trend, hoteliers should know the behavior of their guests when it comes to paying for their rooms to maximize bookings at the property.
Having online payment methods is advantageous in this day and age for the hotel since guests now prefer smooth and seamless transactions. Most guests will be encouraged to book if they find it easy to secure a room in the hotel.
5 Reasons Why Online Payments Are Preferred in 2020
1. Guests can use their preferred payment methods
Welcome guests from all over the world by offering localized payment methods that are preferred. This will create a personalized and consistent experience for them as they are provided with the right payment options. This also includes having a dynamic currency conversion, to allow guests to choose which currency they want to pay in.
2. It makes transactions more transparent and seamless.
Paying online requires the hotelier to present a comprehensive breakdown of costs, even the miscellaneous fees such as security deposit, cleaning fee, or reservation fee. Giving guests access to this information will make the experience easier and transactions to be transparent. This will eliminate the need for them to spend time in sorting out their transactions upon checkout, and resulting in a better overall guest experience.
3. Guests are now more willing to give out credit card details online.
With the advance of technology and explosive growth of global smartphone penetration, consumers are more comfortable in doing online transactions. As more merchants are now accepting online payments through different payment methods, consumers understand the convenience that it provides. Ultimately, giving them more confidence in providing their credit card details online including booking transactions.
4. Increases Sense of Security
Paying online eliminates the uncertainty that there will be no room available for the guests to stay in. Once they book and pay their room online, the room will be automatically blocked on the day of their visit. If there are no online payment methods available, guests are more likely to book a different hotel to secure a guaranteed booking.
5. Cashless Transactions Are Preferred During a Pandemic
To avoid the possibility of contracting the virus upon contact, guests now prefer contactless payments to lessen physical interaction during this global crisis. Moreover, online payment methods are secure and easier to access in the digital age.
Online payment methods are not only advantageous for guests, but for hotels as well. Here are some advantages:
2 Advantages of Online Payments for Hotels
1. Payment Security
Online payment is done before check-in so it is ensured that all charges are fully paid. For hotels with fees on cancellation, it is easy to collect payment from third parties if the transaction has been done online.
Online payment systems are more secure than ever. Accessing bank accounts usually requires a two-step verification process (entering account password and one-time password or OTP) so it is difficult for someone to steal from the hotel’s account. This is better compared to having cash at the hotel front desk, in which anyone can access the money if left unmonitored or there are no CCTVs around.
ZEN eManager: The All-in-one Solution to Manage Various Types of Guest Bookings
Most hoteliers do not prefer online payments because they do not have the right tools to accept them or manage them. With ZEN eManager’s advanced cloud-based softwares, most online payment methods are acceptable in order to make hoteliers’ jobs easier and guests’ transactions smoother.
ZEN eManager comes with:
Two cloud-based hotel softwares: It has a Property Management System called eZee Absolute which allows hoteliers to manage reservations and bookings, organize payments, and generate financial reports in just a few clicks. eZee Absolute PMS accepts most kinds of payment methods and clearly indicates which payment method was used in every booking. ZEN eManager also has eZee Centrix Channel Manager to allow the staff to monitor cancellations, re-bookings, and no-shows real-time, in which they can easily adjust room availability in any OTA anytime and anywhere, in one dashboard.
A dedicated revenue manager: A revenue manager straight from ZEN headquarters is assigned to the property to assist with competitive pricing. ZEN revenue managers apply the ZEN Pricing model, the most advanced pricing algorithm, to ensure that the hotel has the most profitable rates. This partnership includes bi-weekly calls between the revenue manager and the hotelier to ensure that rate adjustments are agreed upon by both parties.
Book a free demo of ZEN eManager at: www.zen-hs.com/book-a-meeting.