Unlike millennials who prefer budget maximization when traveling, baby boomers are ready to splurge on their vacations. They prefer luxurious travels and unique experiences that they can share with their family. Even if your property is not classified as a luxury hotel, you can still provide the 5-star service that these guests look for.
Characteristics of Baby Boomers in Relation to Travel Habits
1. More and more of them spend online.
In fact, billions have been spent by the older generation online alone on travel, shopping, and even food. With that, if you are partnered with top OTAs, there’s a high possibility that they’ll book your hotel when they see it.
2. They like to buy now and pay later.
When they want something, they make sure to buy it immediately. With that, they are more likely to splurge on purchases. But they are also wise spenders and assure that every transaction is safe. And one thing to do this is to pay later.
3. They like working long hours.
Baby boomers prefer focusing on their work so they can retire with enough money to travel and relax. This entails that they are ready to spend a lot on vacations.
ZEN Rooms has more than 300 hotel partners in the Philippines. With that, we have observed what works and what doesn’t when it comes to capturing your older guests. As expert hoteliers, we’re sharing with you the 3 DO’s and DON’Ts to encourage baby boomers, or 55-75 year olds, to book your hotel.
DO: Put a phone number on your website and/or Facebook page.
DON’T: Leave an email address only.
They prefer person-to-person communication. If they can’t call you through your landline to confirm some hotel details, they would choose a different hotel with staff who would talk to them in person.
DO: Offer room service (especially at dinner time!).
DON’T: Close your hotel cafe early.
They came to your hotel for one thing: relaxation. After immersing themselves in activities in the city, they would want dinner delivered to their room so they can immediately go to bed and recharge for tomorrow’s activities.
DO: Ask them in the morning if you need to make-up their room.
DON’T: Make-up their room even when they did not ask you to.
Even if you don’t touch their personal belongings while making-up their rooms, baby boomers prefer to keep things the way they are unless they ask you to interfere. This is their concept of personal space.
Since these baby boomer guests are loyal, being empathetic towards their needs and wants will surely convince them to come back to your hotel even if it’s not rated 5-star. Need help in handling these kinds of guests? Send us a message at [email protected] or at our Facebook page ZEN Rooms Business.