Proven Tips on How to Stay Relevant in the Hotel Industry in This Digital Age
The hospitality industry is changing every day. With more than 1 million Filipinos traveling every month, it is important for your hotel to be travelers’ top choice. In order to stay competitive and relevant, hotels must adapt to the management, marketing, and pricing trends.
ZEN Rooms Philippines Country Manager, Michael Raquiza, lists the three main points that you need to pay attention to so you can stay relevant in the hotel industry.
1. Maximize your online visibility
In this day and age, everything is digital. You should be actively posting on your social media channels, and partnering with influential people in your local area. Most travelers search the social media pages of a hotel before booking to view its facade and amenities. If you can’t display these online, your hotel will most likely be forgotten.
2. Get a revenue manager
Dynamic pricing is a fairly new concept in the hotel industry. You should get a revenue manager because the demand for hotel rooms don’t just change monthly, but it actually shifts everyday. If you have a professional revenue manager, you can maximize your profits by up to 30% monthly.
3. Increase your distribution channels
Having your own booking website might save you from paying OTA commissions, but it does not maximize your reach. If you’re partnered with top OTAs in the Philippines like Booking.com and Agoda, you can reach more guests. These OTAs have more than 4 million visitors per month, so it is highly advantageous for your hotel to be seen there.
What does ZEN Rooms do to help you stay relevant in the hotel industry?
Staying relevant is a challenge to most independent hotels, so ZEN Rooms created eManager. For as low as P5,400 per month, your hotel can have its own professional revenue manager, advanced hotel management software called eZee, and an exclusive hotel listing on zenrooms.com which has more than 2 million website visits monthly.
Want to know more about eManager? Book a meeting with us at [email protected]
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