During the lockdown, hotels temporarily halted their operations. Since most hotels are experiencing the same downtime, this evens the playing field between you and your competitor. How do you make sure you bounce back faster than others? You have to re-strategize and make sure that your hotel operations are smooth. A reliable property management system can help you do that.
What is a PMS?
A property management system (PMS) is a software that allows hotels to efficiently manage their daily operations. With a reliable PMS, you can improve task coordination between front desk and housekeeping, take note of available inventory quickly, and observe financial changes in your hotel real-time. In simple words, a PMS automates operations which helps you save time and improve guest satisfaction.
Advantages of a Property Management System (PMS)
1. Easy Inventory Management
Most PMS automate the booking process across all of your hotel’s distribution channels. This helps you avoid mismatched inventory. After the community quarantine, if your hotel still doesn’t have a standardized way to properly manage room inventory, you might lose income due to overbookings or unsold rooms. During this fragile time, it is critical to make sure that everything runs smoothly so as not to incur more losses.
2. Smoother Guest Communication
A reliable PMS gives you prompt access to all the guest information you need, and automates email confirmation. All you have to do is create these confirmation emails and reminders beforehand so you can automate the process. After the community quarantine, guests will have trust issues on safety and cleanliness of your hotel. Make sure your communication with them is smooth, clear, and swift, so as not to give them a reason to be hesitant in booking again.
3. Immediate Access To Performance Data For Re-strategy
A PMS gives you a complete overview of your daily running status and compares it with your previous performance. Since you have access to historical data, you will be able to plan your strategy accordingly. Some of the data you can immediately access are total revenue, average daily rate, revenue per available room (RevPAR), average daily rate (ADR) and even booking lead time. After the quarantine period, hotels can’t open without a proper strategy. Having immediate access to data can help hoteliers adjust room availability to minimize costs. Since data is available everyday, it will be easier to make changes when needed.
4. Focus on Guest Experience
Since the playing field has been leveled for you and your competitors, you need to make sure that you become guests’ popular choice by giving them the best experience. With a reliable PMS, your hotel staff can finish administrative tasks like check-in and check-out faster than usual, which enables them to focus on giving an extra helping hand to guests. Moreover, real-time data and guest insights provided by a PMS allows the hotel staff to create new strategies in providing better guest experience.
The ZEN eManager Advantage: Why It Is Essential for Independent Hotels
ZEN eManager is an all-in-one solution that has a cloud-based property management system (eZee Absolute), channel manager (eZee Centrix), and the ZEN pricing model.
With ZEN eManager’s property management system called eZee Absolute, you can manage your online reservations and offline bookings in one place, automatically send confirmation emails and reminders to guests, adjust room allocations, and generate financial reports real-time.
Additionally, ZEN eManager also comes with a Channel Manager called eZee Centrix which allows hotels to update room allotment and rates on major OTAs, avoiding overbooking and rate parity issues. To help hotels in optimizing costs with revenue, the ZEN pricing model is also included in eManager. An assigned Revenue Manager from ZEN Headquarters adjusts room rates up to 7x daily based on demand, seasonality and other factors that might affect your hotel.
Having a PMS which is included in an all-in-one bundle like eManager saves your hotel costs, time, and effort. Book your free demo now at www.zen-hs.com/book-a-meeting to see how ZEN eManager can help you bounce back quicker than competition.
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