Online Travel Agencies (OTAs) are important business partners and play a key role in the hotel industry. Giving hotels increased online visibility by connecting you to the global audience. Resulting in increased number of bookings and boosting profits. Marketing the hotel has been made easier by showing the available rooms at any given point of time. 

With more than 4,000 OTAs to choose from in the market, hoteliers should understand that each OTA works on a different booking model. It is important to strategize and determine the best OTA partners for the hotel. The following factors will guide you in choosing the right partner for your hotel. 

 

3 Factors to Consider When Choosing an OTA For the Hotel

 

  1. Research on the Hotel’s Target Market

Determine the main target market and demographics for your hotel as this will play a vital role in choosing the right OTA. Most OTAs are focused on a particular target segment to assist guests in booking faster and smoother. For example, if the hotel caters to Filipinos but is only listed on Gomio.com, a popular OTA for Dutch guests. The hotel will not then be visible to the intended target market.  

 

  1. Consider the Property Type

There are different OTAs specializing in specific hotel property types such as for Bed and Breakfasts, Budget Hotels, Hostels, and so on. This will depend on the category of your hotel including the amenities offered and will impact the decision of selecting the best OTA partner. 

For example, Expedia caters to mostly 5-star hotels and budget hotels partnering with them will have a low visibility ranking on it. During a pandemic, domestic travel will be the first one to recover when travel restrictions ease. While many OTAs cater to a global market, selecting one that focuses on a specific region can increase conversions. 

 

  1. Commission Model

Hotels will need to provide commission as part of their agreement with the OTA. Each OTA will have different commission models and best to identify first which OTA best fits your hotel. Then, identify the optimal budget that will be sustainable for your hotel even during the pandemic.

 


ZEN eManager: The Digital All-in-One Solution in Connecting Hotels with the Right OTAs

With ZEN eManager,  hoteliers can manage OTA listings in one platform, get optimal room rates, and increase hotel visibility. 

 

ZEN eManager includes: 

An exclusive listing on zenrooms.com: ZEN Hospitality Solutions is a trusted brand, with its own Online Travel Agency (OTA) zenrooms.com obtaining up to 1 million monthly website visits. Zenrooms.com also has the lowest commission rate compared to other OTAs in the market. Moreover, this OTA is exclusive to ZEN hotel partners only.

 

 

ZEN eManager also comes with: 

Cloud-based hotel softwares: This all-in-one solution has both a Channel Manager and a Property Management System (PMS). eZee Centrix Channel Manager allows hoteliers to monitor cancellations, re-bookings, and no-shows real-time, in which they can easily adjust room availability in any OTA anytime and anywhere, in one dashboard. eZee Absolute PMS gives a 360° view of hotel operations, in which current occupancy rate, on-site staff, and revenue per available room (RevPAR) can be accessed through the mobile app, or any internet-enabled gadget. 

A dedicated revenue manager: A revenue manager straight from ZEN headquarters is assigned to the property to observe rate parity on OTAs where the hotel is listed. This partnership includes bi-weekly calls to ensure that the hotelier is up-to-date with the competitive pricing that the revenue manager applies to the hotel. 

 

Book a free demo of ZEN eManager at: www.zen-hs.com/book-a-meeting.

Most hoteliers have struggled during this global crisis especially in finding the right balance for optimal revenues at minimal expenses. With even some, opting to focus on sustaining their business through direct bookings and loyal guests rather than with Online Travel Agencies (OTAs). Hoteliers fear that OTA commissions are costly for their business as they can reach up to 25% of each hotel booking. 

However, OTAs contribute to 2/3rd of hotel online bookings. It would be difficult to get more bookings during this pandemic without having OTA connections. Maintaining OTA relationships will not only benefit your hotel with more revenues but also an increased audience reach for your hotel. 

 

3 Reasons To Continue Partnerships with OTAs in 2020

1. Wider reach

During this pandemic, travel has become limited and hoteliers therefore need to reach a new target segment to attain more bookings. The behavior for travelers is to first check OTAs first before searching for individual hotel pages. OTAs make the hotel search experience easier for users,  the option to compare hotel rates and give complete hotel information. Some OTAs have a worldwide audience which increases the chances of visibility and bookings for independent hotels.

 

2. Cost-effective marketing 

If the hotel has a limited budget for marketing, partnering with OTAs is a good alternative. They have bigger budgets for their own marketing initiatives that can help boost bookings. Every year, OTAs spend millions to attract consumers from around the world to their platforms. Their investment in online traditional marketing channels helps hotels to engage travelers they can’t afford to reach.

 

3. Trusted by travelers 

According to Phocuswright’s survey, 34% of guests trust OTAs as their number one booking platform more than other booking channels. In fact, most hotel guests are even used to booking their travels through these platforms.  OTAs are also known to use popular celebrities in their marketing campaigns, thus gaining the trust of millions of guests worldwide. 

 

ZEN eManager: An All-in-one Solution in Boosting Sales and Operations

ZEN eManager is an all-in-one solution that helps hoteliers manage OTA listings, get optimal room rates, and have increased visibility. 

 

ZEN eManager includes: 

An exclusive listing on zenrooms.com: ZEN Hospitality Solutions is a trusted brand, with its own Online Travel Agency (OTA) zenrooms.com obtaining up to 1 million monthly website visits. This OTA is exclusive to ZEN hotel partners only to maintain the level of quality of service offered to guests. 

 

ZEN eManager also comes with: 

Two cloud-based hotel softwares: ZEN eManager has both eZee Centrix Channel Manager to allow hoteliers to monitor cancellations, re-bookings, and no-shows real-time, in which they can easily adjust room availability in any OTA anytime and anywhere, in one dashboard and eZee Absolute PMS to give a 360° view of hotel operations, in which current occupancy rate, on-site staff, and revenue per available room (RevPAR) can be accessed through the mobile app, or any internet-enabled gadget. 

 

A dedicated revenue manager: A revenue manager straight from ZEN headquarters is assigned to the property to assist with rate parity on OTAs in which the hotel is partnered with. This partnership includes bi-weekly calls between the revenue manager and the hotelier to ensure that both parties are informed with the adjustments on the hotel’s room rates. Moreover, they also assist in optimizing costs with the hotel’s revenue. 

 

Book a free demo of ZEN eManager at: www.zen-hs.com/book-a-meeting

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

Online Travel Agencies (OTAs) help your property get global visibility, which in turn, can give you a lot of bookings. OTAs influence about 2/3rd of all online bookings, so being seen on the right OTAs will surely make your hotel popular without you even trying. 

However, there are over 4,000 OTAs for you to choose from. How do you know which one is the best for your hotel? Should you be in one OTA only or a lot? eZee, our hotel software partner, shares these factors that you need to consider when choosing an OTA that you would partner with.

4 factors you need to consider in choosing the right OTA for your hotel

1. Research on what your target audience uses.

You may be seen on 100 OTAs, but if you are not connected to the right ones, you will still not get bookings. For example, you prefer Filipino guests, but your hotel is listed on Gomio.com, a popular OTA for Dutch guests, you still won’t get bookings. Go for a more local OTA like Booking.com or Agoda if you prefer Filipino guests.

2. Consider your property type.

Some OTAs only cater to a specific type of hotel. For example, Expedia caters to mostly 5-star hotels, so you can’t list your budget hotel there since it will most likely get ignored. ZEN Rooms’ booking website, zenrooms.com, caters to economy to mid-range hotels in the Philippines. If we suit the type of your property, send us an email at [email protected].

3. Commission model

Identify the budget that you set aside for commissions. Is your budget enough to match the amount that the OTA asks for? As long as you don’t lose too much money from commissions, then you’re all set.

4. The account manager

Since you’ve invested a big amount of your budget on an OTA, you want to make sure your hotel is on the right hands. Since your account manager is the direct bridge between you and the OTA, he/she can make or break your hotel online. Determine if the assigned account manager is easy to talk to, can be reached instantly, and understands your needs. This way, if an issue arises or you have inquiries, you can have peace of mind that your account manager has your back.

What does ZEN Rooms do to ensure that your hotel is listed on the right OTA?

ZEN Rooms can connect you to over 30 OTAs, depending on your property type and your target audience. We’ll choose the right OTAs for you so you will be at ease that your budget doesn’t go to waste. Moreover, as an exclusive ZEN Rooms partner, we will automatically list your property on our website, www.zenrooms.com, which gets more than 2,000,000 visits and 50, 000 bookings monthly.

Learn more about our partnership by sending us an email at [email protected]

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

The pictures of your hotel room that you include in your listing give your potential guests the “first impression” on what kind of service they can expect. If the photos you put in your hotel listing don’t clearly showcase your hotel’s rooms and amenities, guests can’t gauge what your hotel offers. This might drive them away.

According to TripAdvisor, a hotel listing with more than 20 photos is more likely to have more engagement. However, you should not just post random and unstaged photos.

Don’t know how to take good shots of your property? Here are tips on how you can take professional photos of your hotel from our very own In-House Photographer.

1. Stand in the corner of the room when taking photos.

When you take photos from the corner of the room, you can see the whole room properly. Take different photos from all corners so you can properly show each part of the room.

2. Take advantage of natural lighting.

Open the windows in your hotel room so the sunlight illuminates the whole room evenly. However, avoid taking photos between 12 noon to 2 pm since this is when the sunlight is too bright.

3. Just take as many photos as you can.

It’s better to take a lot of photos when you’re already shooting. You can just pick the best ones later. If you take photos at different times and use them in one listing, there will be discrepancies in the appearance of the hotel room which might confuse guests.

What does ZEN do to help exclusive hotel partners get more bookings?

When you become a ZEN Rooms partner, we will take care of your hotel listing across all online booking platforms. Our In-House Photographer will personally visit your property to take professional photos of your hotel rooms and its amenities. We will also provide full re-branding of your marketing materials, free of charge. This way, your guests can clearly see the amazing service that you can offer.

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.