It is uncertain when demand for leisure travel is going to increase again, but there are other target markets that can be focused on. During the outbreak, business travel has come to a standstill. However, when travel begins to ease, it is certain that business travelers will be the main market of hotels.
Why should your hotel focus on corporate clients?
1. Business travelers will be the first to travel again
Leisure travel is something that people can opt out of, but business travel is essential. With that, corporate and business bookings will be the dominant source of income of hotels during the “new normal.” Hotels should expect domestic business travelers, since most guests would want to travel closer to home post- COVID.
2. They may come in big groups
Companies are taking advantage of group rates, which is why they usually prefer to send all needed travelers away in one trip. During this sensitive time, companies also make sure that their employees travel in groups or a “buddy system” since it promotes a sense of safety between colleagues. However, business travelers coming in groups will still prefer to be isolated from each other and get separate rooms, urging your hotel to be full.
3. They usually stay longer
The main concern of hoteliers is that their fixed costs do not reduce greatly, but they do not have enough revenue to cover them. Accommodating business travelers can ensure that hotel rooms will be occupied for a long time, since they stay for an average of four days or longer, according to Chron.
Given these advantages in focusing on business travelers, hotels should also be equipped with the things that this target segment needs.
What do business travelers look for?
1. Flexible hotel policies
According to a poll by Global Business Travel Association (GBTA), most companies modified their travel policies and instituted new trip approval procedures. With that, they expect hotels to be more flexible with their cancellations and refund procedures because of time-sensitive occurrences.
2. Access to free and fast WiFi
Businessmen need to remain connected to their clients and colleagues during their trip, which means they need access to fast internet to retrieve important files and emails online. Moreover, they need to be subscribed to recent health information since the status of the virus is changing at a fast pace. Providing fast and free WiFi is a need in the hotel sector now more than ever.
3. Constant communication and available information on safety
Corporate travelers are now closely monitoring updates from trusted health organizations like WHO, CDC, and local health units so that they can have timely information. If the decision to travel is positive, companies make sure that their employees are fully-equipped with enough information, to avoid repercussions. Since organizations are more critical on deciding whether employees should travel or not, providing complete information including certifications from the government and your hotel’s sanitation and safety procedures will make your hotel a top choice for business travelers.
It is certain that business travel will be the first to completely resume. However, the behavior of business travelers will be different, which is why hotels should start to prepare for these changes to get a step ahead from competition and quickly recover losses.
How ZEN eManager Can Help Hotels Adjust to Business Travelers
As hotels prepare for business travel, it needs an organized and reliable back office to ensure smooth operations and combat the critical nature of this travel segment.
ZEN eManager is an all-in-one solution that allows easy management of hotel listings across all online travel agencies (OTAs), monitoring of hotel operations real-time, and sending of automated guest reminders through its cutting-edge cloud-based hotel software, eZee Absolute (Property Management System) and eZee Centrix (Channel Manager). To ensure that your hotel rates are optimal with your costs and the demand of business travelers, it also includes a dedicated revenue manager for your hotel.
eZee Absolute PMS gives a 360° view of hotel operations, in which current occupancy rate, on-site staff, and revenue per available room (RevPAR) can be accessed through the mobile app, or any internet-enabled gadget. It also sends automated guest reminders which keeps guests engaged and increases assurance that your hotel is safe and secure. eZee Centrix Channel Manager allows hoteliers to monitor cancellations, re-bookings, and no-shows real-time, in which they can easily adjust room availability in any OTA anytime and anywhere, in one dashboard.
A dedicated revenue manager straight from ZEN headquarters is also assigned to the property to ensure that rates are optimal. This includes bi-weekly calls to the hotel owner and adjustment of prices up to 3x daily so hotels can get maximum revenue.
Hurry! Exclusive discounts for ZEN eManager are available until May 31, 2020 only. Book a free demo at www.zen-hs.com/book-a-meeting now.
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