If your hotel is temporarily closed, this may be the best time to focus on how you can improve your hotel operations. Our professional hoteliers are giving you advice on how you can be productive in your hotel during the community quarantine.
1. Update your hotel listing on online booking platforms
You can start on your online marketing efforts. When the situation settles, you’ll be competing with a lot of hotels online. With that, you should make sure that your hotel looks the best. You can take this opportunity to take new photos of your rooms and amenities so you can improve your hotel listing on online travel agencies (OTAs) you are seen on. It is advisable to change hotel listings every time there is a new amenity or service. If none, you should change or update your online hotel listing at least once in 2 years. OTAs rank hotels according to the following information, so you should pay attention to how your hotel looks online: complete list of amenities and services, complete and clear photos of rooms and amenities, good online reviews, and price.
You can improve your listing by trying to book your hotel as a guest in the OTAs where it is listed on. Did you find the right information you were looking for as a guest? If not, you should probably update these details. Always put yourself in the position of the guest when you’re putting details of your rooms and amenities. You may also compare your hotel listing to other 5-star hotels so you can have a guide.
2. Brainstorm future plans
We’ve probably said this over and over again in our past blogs, but it is that important to your hotel if you really want to bounce back. The community quarantine won’t last forever. If you focus on the current situation of the country instead of what’s going to happen after, your hotel will make no progress, and will most likely be forgotten by guests. Think about marketing strategies, pricing strategies, and even new check-in procedures.
3. Re-train and update your staff
Your hotel staff may have already forgotten daily tasks and responsibilities so it’s important to re-align them. It does not have to be a face-to-face meeting since everyone is quarantined. You may do a simple phone call and update your hotel staff on their tasks when the quarantine ends. It’s also better if you can do a video conference so you can keep in touch with everybody and maintain rapport. A coordinated hotel staff is the most important asset of your hotel when the quarantine ends.
You should also update your staff on the plans that you have for your hotel’s re-opening. Include basic health advisories, advise them not to panic, and assure them that you can bounce back as a team.
4. Check current partnerships
If you have current suppliers, check if they’re also opening at the same time with your hotel, so you can have continuous supply. You should also check your local government’s updates and align with them to avoid legal issues when your hotel re-opens.
You should also check your connections to ensure you have guests. For example, if Baguio’s Panagbenga is continued, check if the event sponsors or organizers have a place to stay so you can offer your hotel.
Need further assistance in your hotel to make sure that it’s in its best state when you re-open? Click here to talk to one of ZEN’s professional hoteliers today.
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Hotel chains are intimidating because of its scale, brand image, and popularity. However, your independent hotel is not lagging behind because of this. Your independent hotel has a different market, and it has more room to grow after the quarantine. Here are some reasons why you should not worry about big hotels:
3 reasons why your independent hotel is better than hotel chains after the quarantine
1. No brand guidelines, pushing customized approach
Compared to hotel chains, independent hotels don’t have brand guidelines to follow. Owners have full control over sales, operations, and pricing strategies, unlike hotel chain owners who need to follow orders from top management. After the quarantine, hotel chains still have to follow strict and existing brand guidelines on how they can sell their rooms. However, your independent hotel is free to re-brand into a hotel that these new type of guests might need. Your hotel can now provide a more local and personalized experience to your guests.
According to Think With Google, 36% of customers are more likely to spend more on travel experiences tailored to their behavior. They choose your independent hotel because they want to mingle with people, share travel experiences, and form an interconnected community with people in the area. Big hotel chains’ strategy is the complete opposite of personalization. They have a mixed-market, but they only implement a single business model across their properties.
For example, if your hotel is in the heart of Baguio and it’s the Panagbenga Festival (Flower festival), you can provide a customized travel experience by offering promotions on your al fresco lunch area so the guests can be immersed in the festival.
2. Cost savings
Since your independent hotel does not have too many rooms, you can minimize your overhead costs. For example, you don’t need to pay call centers for your customer service, and you don’t need to pay more license fees, unlike hotel chains. Your pricing strategy is also more flexible because you are not dependent on a central pricing team. After the quarantine, most guests will not be inclined to book hotels yet because of safety issues. Your independent hotel is free to adjust its prices based on this situation, unlike hotel chains who have centralized pricing.
3. Lower occupancy rates are okay
An independent hotel is usually smaller, so it can survive with lower occupancy rates. You, as an independent hotel owner might have started this business because you want an additional source of income, or hotel management is your passion. Whatever the reason may be, your purpose will always be personal, so you are not limited by quotas. However, hotel chain owners have income quotas that they need to reach since the main purpose of a hotel chain is to make money for shareholders. With that, after the quarantine, you can survive with a lower occupancy rate, and even customize your hotel operation strategies based on your current budget or available manpower.
What does ZEN Hospitality Solutions do to make sure independent hotel owners can get bounce back after the quarantine?
ZEN’s newest product eManager is an all-in-one solution that comes with a cloud-based property management system, channel manager, and a dedicated revenue manager from ZEN HQ.
With eZee’s Property Management system, you can monitor hotel operations real-time and manage your revenue in one place. With eZee’s Channel Manager, you can monitor cancellations, re-bookings, and no-shows that took place in the different online booking sites that you are partnered with. With that, it’s easier to adjust your room allotments and point out the aspects of your hotel that need improvement.
Additionally, ZEN assigns a Revenue Manager straight from ZEN HQ to your property to do the pricing strategies for you. The pricing strategy used is different from each hotel that ZEN manages, which means that you have an exclusive pricing structure for your hotel. This can increase your revenue up to 30% in 90 days!
You can avail ZEN eManager for as low as $99 per month. Visit www.zen-hs.com/book-a-meeting to book your free demo.
Kasabay ng paglala ng nararanasang krisis ngayon dulot ng COVID-19 pandemic ay ang pagkalat ng mga maling impormasyon at mga pekeng balita sa social media na maaaring magresulta ng hindi magagandang sitwasyon.
Maging ang World Health Organization (WHO) ay nababahala rito. Anila, hindi lang ang naturang virus ang kalaban ng mundo kundi pati na rin ang “infodemic” o ang labis na pagkalat ng mga maling impormasyon at halimbawa ng fake news sa social media tagalog. ‘Di gaya ng virus, mas mabilis pa nga raw kumalat ang “fake news” pero singpanganib daw ito ng kinatatakutang COVID-19. Dahil sa bawat impormasyong ibinabahagi sa telebisyon, radyo, dyaryo, at online ay buhay rin ang nakasalalay. At ang epekto ng fake news ay maaaring mauwi sa mga sitwasyong hindi kaaya-aya.
Paano mapigilan ang maling balita?
Sa panahon ngayon, dapat mas maging maingat tayo sa pamamahagi ng mga balitang ating nakakalap. Para maiwasan ang mga fake news na kumalat, narito ang limang paraan na maaari mong gawin:
- Siguraduhin ang kredibilidad ng pinagmulan ng impormasyon
- Tiyaking tama ang impormasyong ipapasa
- Huwag magpadala sa emosyon ng nabasa
- Think before you click
- Kapag nakabasa kang mali, itama mo
Kaya naman nananawagan kami sa lahat na bago mag-share o mag-repost ng impormasyon, maging mapanuri muna at tiyaking tama ang ibabahagi niyo. Para maiwasan ang pagkalat ng fake news, narito ang ilang paraang maaari ninyong gawin:
1. Siguraduhin ang kredibilidad ng pinagmulan ng impormasyon
Bago magbahagi ng balita, alamin muna kung saan nanggaling ang impormasyon at suriin ang paraan ng pagbabalita. Ilan sa mapagkakatiwalaang sources ng mga balita ay mga anunsyo mula sa gobyerno, balita mula sa mga media network (TV, dyaryo, at online), at mga sangay gaya ng WHO.
Kapag ang impormasyon ay galing sa isang website, mas mainam kung ang website ay nagtatapos sa .edu o .org.
2. Tiyaking tama ang impormasyong ipapasa
Sa panahon ngayon na maraming gumagamit ng social media, mas dapat pa tayong maging kritikal sa ating mga nababasa. Hindi lahat ng nakikita o nagba-viral online ay totoo dahil maraming nagkalat na fake news tagalog.
Bago mo ibahagi ang nabasa mo, siguraduhin mo munang tama ang impormasyon. Kung nakadududa ito, mag-research at magbasa ka pa ng ibang artikulong kahalintulad ng paksang nakita mo lalo na kung ito’y tungkol sa kalusugan gaya ng mga kumakalat na home remedy tips at health benefits ng naturang pagkain.
Kapag kumalat ang maling impormasyon o iba pang halimbawa ng fake news sa social media tagalog, baka mapahamak ang taong makababasa nito lalo na kapag ginawa niya ang mga nabasa niya.
3. Huwag magpadala sa emosyon ng nabasa
Likas sa atin ang pagiging emosyonal kaya naman kapag may isang artikulo, blog, o social media post na nakapukaw ng ating emosyon ay agad na natin itong paniniwalaan kahit misan ay fake news pala; hindi dahil mabilis lang tayo mapaniwala kundi dahil iyon ang gusto nating marinig na impormasyon sa mga panahon ng paghihirap. Karaniwan ito sa mga may paksang nakakapagbigay ng inspirasyon, good vibes, at mga umano’y benepisyo.
Bagamat walang masama rito, mainam lang na siguraduhin munang tama ang ibabahagi niyong impormasyon.
4. Think before you click
Isang magandang aksiyon para maiwasan ang pagkalat ng maling impormasyon ay ang pagsasagawa ng “think before you click” mentality. Bago ka mamahagi ng balita, pag-isipan mo munang mabuti kung ano ang mga magiging epekto nito sa nakararami; kung ano ang maganda at masamang dulot nito; kung mahalaga ba ito na malaman ng marami; at kung makatutulong ba ito sa sambayanan.
Huwag agad-agad mag-share ng mga nababasa online. Maging responsable sa lahat ng oras dahil kadalasan ay masama ang epekto ng fake news.
5. Kapag nakabasa kang mali, itama mo
Kung nakakita ka ng mga halimbawa ng pekeng balita sa social media, ikaw na mismo ang pumigil sa pagkalat nito. Kung alam mong walang kuwenta o mali ito, ‘wag mo nang ipamahagi para hindi na madagdagan ang mga taong makababasa nito.
O kaya naman, puwede mo itong i-share pero sabihin mo sa iyong post na mali ang naturang impormasyon kaya hindi dapat maniwala ang mga tao rito, basta siguraduhin mo lang na may kredibilidad ang source mo.
Frequently Asked Questions Tungkol Sa Mga Paraan ng Pag-Iwas Sa Maling Balita
Q: Anu-ano ang mga paraan para maiwasan ang pagkalat ng maling balita?
A: Gaya ng mga sakit, sadyang delikado ang pagkalat ng mga maling impormasyon. Narito ang ilang paraan para maiwasan ang pagkalat ng maling balita:
- Siguraduhin ang kredibilidad ng pinagmulan ng impormasyon
- Tiyaking tama ang impormasyong ipapasa
- Huwag magpadala sa emosyon ng nabasa
- Think before you click
- Kapag nakabasa kang mali, itama mo
Q: Ano ang epekto ng pagkalat ng maling balita?
A: Kapag mali ang impormasyong nakalap at ikinalat, marami itong posibleng maidulot sa mga tao. Ilan sa mga ito ay:
- Posibleng makaapekto ito sa mental health
- Maaaring makasira ng reputasyon ng isang tao o kompanya
- Posibleng magdulot ng alitan at mauwi sa physical violence
Q: May batas ba tungkol sa pagkakalat ng maling balita?
A: Sa ilalim ng Republic Act 10951 na nag-aamyenda sa Revised penal Code, maaaring makulong nang hindi lalagpas sa anim na buwan at magmulta nang hanggang P200,000 ang sinumang mapatutunayang nagkalat ng maling balita o fake news.
Q: Nakakita na ba kayo sa internet ng mga fake news at iba pang hindi ligtas sa inyong anak at pamilya?
A: Oo. Sa panahon ngayon, talagang marami na ang mga fake news na kumalat tungkol sa gobyerno, personalidad, o kahit sa ating mga malalapit na kakilala.
Q: Paano malalaman na fake news tagalog ang iyong nakita?
A: Narito ang ilan paraan para malamang pekeng balita sa social media ang kumakalat:
- Hindi mapagkakatiwalaan ang source
- Wala ang balita sa ginawa mong pananaliksik tungkol sa fake news
- Kaduda-duda ang paraan ng pagbabalita
- Hindi ito ibinalita ng mga TV Network, dyaryo, o radyo
The situation we are facing now brought by the COVID-19 pandemic is extremely challenging and stressful for many sectors. And among the most affected of the economic downturn is the hospitality industry. This leaves the industry, especially hotels, in a precarious situation now that the crisis is getting worse.
However, in every crisis lies opportunities as well, and these need to be considered with a proactive and innovative mindset in order to succeed in the long-term.
We talked to Maxime Chaury, the Country Manager of ZEN Hospitality Solutions Malaysia, and curated some tips for you on how you can make the most of your downtime during the COVID-19 outbreak.
1. Think about your long-term business strategy
This is the perfect time to think about what you can do now to help your business recover faster once the crisis is over.
2. Launch new projects and renovations
Now that travel ban is implemented worldwide, most hotels have low to zero occupancy. But this could also mean a great opportunity for you! Benefit from lower occupancy to finally launch your new projects or do renovations that were postponed several times to avoid hurting the monthly sales.
3. Re-evaluate your management system
Study what is missing in your hotels in terms of systems and automation. Focus on making sure you have the right cloud technology (Property Management System, Channel Manager and Booking Engine), and learn to master your functioning, as such skills are becoming absolutely necessary to remain on top of the hospitality game moving forward.
4. Utilize the website personalization technology
Create a personalized messaging for local markets focused on waiving cancellations, prevention plan in place and reassuring guests.
5. Let your guests know about your actions
For upcoming reservations while COVID-19 is still active, consider emailing future guests to inform them of your hotel’s prevention plan, provide tips for their upcoming stay, and link to any FAQs. This way, your guests will be assured that it is safe to stay at your hotel.
6. Invest in an all-in-one hotel management system
An integrated hotel technology can actually help you in cost cutting. An all-in-one hotel management system already includes hotel software, booking engine and channel manager. These systems take care of bookings, inventory distribution, check-in and check-out, billing, online reviews, housekeeping and everything else to reduce the need of a dedicated resource behind several operations, and even saves time. In short, they do the work for you.
There are, of course, many other levers to consider, and also to each individual business to think about their priorities and future.
“There is no doubt that hospitality will keep growing at an accelerated pace in the coming years. While the short-term is challenging, the medium and long-term look incredibly bright for the industry,” Chaury says.
Eager to know more about how you can improve your hotel management? Know more at http://www.zen-hs.com/zen-emanager/
The number of people affected by COVID-19 is increasing everyday. More people are scared to leave their homes, thus, the hospitality industry is suffering greatly. But the industry has been through this before, during the SARS outbreak in 2003, and hotels that made strategic decisions survived the crisis.
During this pandemic, all we can do to rise above it is to stand together. With that, ZEN Rooms is sharing tips on how you can cut costs in your hotel so your business won’t be as affected at this time. However, if you need an immediate and long-term solution, click here to talk to a ZEN Rooms Business Development Manager today.
Here’s what you can do immediately in your hotel to cut costs in the midst of COVID-19:
Cost-saving initiatives you can do today
1. Plan room assignments
If you have multiple floors in your hotel, choose the floor which has the most booked room types. Accommodating all guests in nearby rooms makes it possible to close down floors temporarily and reduce manpower assignment, electricity consumption etc.
2. Reduce consumption
In the morning, open your windows and make use of natural light instead of bulbs. Switch off the air conditioner and other equipment at night, or in areas with low foot traffic. You can also go paperless, and only print forms and reports that are strictly necessary. Aside from saving costs, you’re also helping save the environment.
3. Review expenses and contracts with suppliers
Look for suppliers who can provide more convenient prices, or sit down with them to renegotiate clauses for more convenient terms. Many suppliers can be understanding and extend a discount for the time of crises.
4. Reduce the complimentary items you provide
Only provide the linen items that are strictly necessary for your guest’s comfort. For example, you can remove all the hand towels you provide in each room, and give them only to guests who ask. This way,you limit your costs on laundry.
5. Adjust your staff’s working schedule
Reduce the number of staff on duty during night shift to avoid the additional expense of night differential, and keep overtime to a minimum. For example, your managers and supervisors can assist at the front desk or take up other tasks instead of having someone else stay after the end of their standard working hours. Maximize your employees’ time while occupancy is low by asking them to clear any unused leaves.
6. Look for extra sources of revenue
For example, vending machines can be installed in the property on a profit sharing model. The expense to operate them is close to zero, and they even provide a better experience to guests.
7. Prepare for the future
Emergencies don’t last forever, so it’s the perfect time to focus on repairs and maintenance projects while occupancy is low. Preventive maintenance of equipment is also essential to avoid unexpected big expenses because something suddenly breaks down and needs to be replaced, or higher energy consumption caused by defective items.
If you need professional advice on how you can sustain your hotel business amidst this pandemic, you may reach out to us at any time. Click here to talk to a Senior Business Development Manager today.
Talking about being positive at this time might seem unusual and insensitive especially with all the devastating things happening to the world due to the coronavirus pandemic. But staying optimistic is an important factor in coping.
While this pandemic has brought a lot of pain to us, it gave us a gift; a perfect opportunity to live our lives meaningfully. In the face of overwhelmingly bad news about what’s happening to the world, we need to stay strong. We don’t set aside the fact that the coronavirus threatens us all but what we’d like you to think right now, at least for the meantime, is its bright side.
We now have the opportunity to take a time off
Let’s admit it, before any of these things happened, we were all soaked and letting ourselves drown in work. We’re always dedicating our time to accomplish our tasks, which is not wrong, but most of our time in a day is focused on our tiring jobs. We forgot to give time for other meaningful things. It may be too hard to believe but the pandemic just gave us a gift—a gift of time. Because of the coronavirus outbreak, we got the opportunity to spend more time with our families. We can now enjoy the break we’ve been longing for so long. Or we can do the one thing we’ve been dying to do, but can’t because of lack of time. Whatever you do now, make it worthwhile.
We can now be closer to our families
Gone are the days that we have to leave the house before the sun rises and go home late in the evening. Because of the home quarantine and lockdowns, the time we spent commuting can now be dedicated to our family. This is the best time to finally bond with them and relieve the what-could-have-been great times when you’re busy working. Cook for your parents; have a chat with your siblings; play board games or have a movie marathon together. Now is the time to create more great memories together as a family.
We can contribute to many great acts of kindness
And generosity. Because of what’s happening right now—lack of supplies and down businesses—more and more people are willing to give a hand. People are helping each other. From the big companies who donated billions of dollars to an ordinary citizen who gave free food to the frontliners, people showed their compassion and love for their country and fellowmen. If you think you don’t have the capacity to donate money or food, you can still help by simply spreading the word on social media and letting the world know that someone needs their help. Make the most of what you have.
We now have the opportunity to reflect on ourselves
The coronavirus outbreak gave us an opportunity to reflect on things and to rethink what we do and why we do it. May it be the job we thought we really wanted in the first place or the trip we’ve been planning for so long, we can now reflect and discover ourselves more. We can also make up for the things we took for granted like the environment, our health, friends, and family. This is the time to make changes. For the better.
It radiates love, hope, and positivity despite the terrible things
In these globally trying times, what we need most right now is support from one another. We need to believe that all bad things will soon end. What we didn’t have before the outbreak can now be seen across the world. The pandemic radiates love, hope, and positivity. During these times, we lift each other up. We help each other in the best ways we can. We make sure that we’re there for each other.
It only took one little but deadly virus to remind us of what we have taken for granted before all these things. Don’t let this ever happen again.
And no matter how hard the situation is now; no matter how difficult this time is; we can and we will overcome this together.