The situation we are facing now brought by the COVID-19 pandemic is extremely challenging and stressful for many sectors. And among the most affected of the economic downturn is the hospitality industry. This leaves the industry, especially hotels, in a precarious situation now that the crisis is getting worse.

However, in every crisis lies opportunities as well, and these need to be considered with a proactive and innovative mindset in order to succeed in the long-term.

We talked to Maxime Chaury, the Country Manager of ZEN Hospitality Solutions Malaysia, and curated some tips for you on how you can make the most of your downtime during the COVID-19 outbreak.

asian business meeting

1. Think about your long-term business strategy

This is the perfect time to think about what you can do now to help your business recover faster once the crisis is over.

2. Launch new projects and renovations

Now that travel ban is implemented worldwide, most hotels have low to zero occupancy. But this could also mean a great opportunity for you! Benefit from lower occupancy to finally launch your new projects or do renovations that were postponed several times to avoid hurting the monthly sales.

3. Re-evaluate your management system

Study what is missing in your hotels in terms of systems and automation. Focus on making sure you have the right cloud technology (Property Management System, Channel Manager and Booking Engine), and learn to master your functioning, as such skills are becoming absolutely necessary to remain on top of the hospitality game moving forward.

4. Utilize the website personalization technology

Create a personalized messaging for local markets focused on waiving cancellations, prevention plan in place and reassuring guests.

5. Let your guests know about your actions

For upcoming reservations while COVID-19 is still active, consider emailing future guests to inform them of your hotel’s prevention plan, provide tips for their upcoming stay, and link to any FAQs. This way, your guests will be assured that it is safe to stay at your hotel.

6. Invest in an all-in-one hotel management system

An integrated hotel technology can actually help you in cost cutting. An all-in-one hotel management system already includes hotel software, booking engine and channel manager. These systems take care of bookings, inventory distribution, check-in and check-out, billing, online reviews, housekeeping and everything else to reduce the need of a dedicated resource behind several operations, and even saves time. In short, they do the work for you. 

There are, of course, many other levers to consider, and also to each individual business to think about their priorities and future.

“There is no doubt that hospitality will keep growing at an accelerated pace in the coming years. While the short-term is challenging, the medium and long-term look incredibly bright for the industry,” Chaury says.

Eager to know more about how you can improve your hotel management? Know more at



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