Did you know that offering a discount is a great strategy during off-peak season? According to the Houston Chronicle, one of the largest newspapers in the United States, discounts attract new and repeat customers since most people like spending money when something is on sale.

Our very own Senior Revenue Management Analyst shares two major tips on giving discounts to boost your occupancy rates, and in turn, your hotel income. Read them below: 

1. Increase your usual rates before slashing the price, especially in peak seasons.

If you sell rooms for P2,700 per night, increase it to P3,000 before giving a 10% discount. This way, it seems like you have given a major discount which will attract more guests, but you were selling your room in its original price anyway. During peak seasons like Christmas, people really book hotels even ones without discounts. However, giving this kind of discount makes your hotel more appealing, which convinces them to book.

2. When your competitors are offering discounts, you have to do it as well.

If you noticed that your competitors are giving discounts even if there are no significant events, or it’s not even a holiday, you have to stay competitive and give discounts as well. If your hotel is in online booking sites, hotels with discounts get seen first. Increased visibility means an increased number of bookings.

Does ZEN Rooms help with revenue management?

We help in optimizing costs with the revenue of our exclusive hotel partners. We make sure that hotel partners see a minimum revenue increase of 30% in the first year of partnering with us. Learn more about our partnership today by sending an email at [email protected]

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

Traveling on holidays is a common phenomenon, but “bleisure” is slowly on the rise. A bleisure trip is the act of combining business trips with leisure. For example, extending your four-day conference in Cebu to five days to have time for sightseeing can be considered bleisure. In a study by SAP Concur, a company specializing in travel and expense management services for businesses, 2.2 million bleisure trips took place in 2017 alone, which is already about 10% of all business trips. With that, bleisure-friendly hotels will surely have the upper hand this 2020.

How can hotel owners benefit from this? Bleisure travelers’ expense on extended stays are sometimes not covered by their employers. This is why most of them prefer budget hotels or hotels with flexible rates. 

Bleisure travelers’ behavior

Since bleisure travelers extend their stay just to sight-see, they will most likely not stay at a prolonged time in a hotel. They would only expect basic hotel necessities like Wi-Fi, a clean and comfortable bed, and a hot shower. It is also highly likely that they would only check-in after their business affairs, which is often past the usual hotel-check in time in the afternoon. 

What does ZEN Rooms do to attract bleisure travelers?

Rooms are “perishable goods” that can cause unnecessary losses if not sold. At ZEN Rooms, we apply dynamic pricing in our partner hotels so they can maximize their occupancy rates. With that, bleisure-friendly hotels will be preferred by travelers because of affordable and flexible rates. 

Want to schedule a meeting with our sales team and discuss how ZEN can help you attract more travelers? Email us at [email protected].

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.