Most hoteliers have struggled during this global crisis especially in finding the right balance for optimal revenues at minimal expenses. With even some, opting to focus on sustaining their business through direct bookings and loyal guests rather than with Online Travel Agencies (OTAs). Hoteliers fear that OTA commissions are costly for their business as they can reach up to 25% of each hotel booking. 

However, OTAs contribute to 2/3rd of hotel online bookings. It would be difficult to get more bookings during this pandemic without having OTA connections. Maintaining OTA relationships will not only benefit your hotel with more revenues but also an increased audience reach for your hotel. 

 

3 Reasons To Continue Partnerships with OTAs in 2020

1. Wider reach

During this pandemic, travel has become limited and hoteliers therefore need to reach a new target segment to attain more bookings. The behavior for travelers is to first check OTAs first before searching for individual hotel pages. OTAs make the hotel search experience easier for users,  the option to compare hotel rates and give complete hotel information. Some OTAs have a worldwide audience which increases the chances of visibility and bookings for independent hotels.

 

2. Cost-effective marketing 

If the hotel has a limited budget for marketing, partnering with OTAs is a good alternative. They have bigger budgets for their own marketing initiatives that can help boost bookings. Every year, OTAs spend millions to attract consumers from around the world to their platforms. Their investment in online traditional marketing channels helps hotels to engage travelers they can’t afford to reach.

 

3. Trusted by travelers 

According to Phocuswright’s survey, 34% of guests trust OTAs as their number one booking platform more than other booking channels. In fact, most hotel guests are even used to booking their travels through these platforms.  OTAs are also known to use popular celebrities in their marketing campaigns, thus gaining the trust of millions of guests worldwide. 

 

ZEN eManager: An All-in-one Solution in Boosting Sales and Operations

ZEN eManager is an all-in-one solution that helps hoteliers manage OTA listings, get optimal room rates, and have increased visibility. 

 

ZEN eManager includes: 

An exclusive listing on zenrooms.com: ZEN Hospitality Solutions is a trusted brand, with its own Online Travel Agency (OTA) zenrooms.com obtaining up to 1 million monthly website visits. This OTA is exclusive to ZEN hotel partners only to maintain the level of quality of service offered to guests. 

 

ZEN eManager also comes with: 

Two cloud-based hotel softwares: ZEN eManager has both eZee Centrix Channel Manager to allow hoteliers to monitor cancellations, re-bookings, and no-shows real-time, in which they can easily adjust room availability in any OTA anytime and anywhere, in one dashboard and eZee Absolute PMS to give a 360° view of hotel operations, in which current occupancy rate, on-site staff, and revenue per available room (RevPAR) can be accessed through the mobile app, or any internet-enabled gadget. 

 

A dedicated revenue manager: A revenue manager straight from ZEN headquarters is assigned to the property to assist with rate parity on OTAs in which the hotel is partnered with. This partnership includes bi-weekly calls between the revenue manager and the hotelier to ensure that both parties are informed with the adjustments on the hotel’s room rates. Moreover, they also assist in optimizing costs with the hotel’s revenue. 

 

Book a free demo of ZEN eManager at: www.zen-hs.com/book-a-meeting

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

The pictures of your hotel room that you include in your listing give your potential guests the “first impression” on what kind of service they can expect. If the photos you put in your hotel listing don’t clearly showcase your hotel’s rooms and amenities, guests can’t gauge what your hotel offers. This might drive them away.

According to TripAdvisor, a hotel listing with more than 20 photos is more likely to have more engagement. However, you should not just post random and unstaged photos.

Don’t know how to take good shots of your property? Here are tips on how you can take professional photos of your hotel from our very own In-House Photographer.

1. Stand in the corner of the room when taking photos.

When you take photos from the corner of the room, you can see the whole room properly. Take different photos from all corners so you can properly show each part of the room.

2. Take advantage of natural lighting.

Open the windows in your hotel room so the sunlight illuminates the whole room evenly. However, avoid taking photos between 12 noon to 2 pm since this is when the sunlight is too bright.

3. Just take as many photos as you can.

It’s better to take a lot of photos when you’re already shooting. You can just pick the best ones later. If you take photos at different times and use them in one listing, there will be discrepancies in the appearance of the hotel room which might confuse guests.

What does ZEN do to help exclusive hotel partners get more bookings?

When you become a ZEN Rooms partner, we will take care of your hotel listing across all online booking platforms. Our In-House Photographer will personally visit your property to take professional photos of your hotel rooms and its amenities. We will also provide full re-branding of your marketing materials, free of charge. This way, your guests can clearly see the amazing service that you can offer.

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.