During the lockdown, hotels temporarily halted their operations. Since most hotels are experiencing the same downtime, this evens the playing field between you and your competitor. How do you make sure you bounce back faster than others? You have to re-strategize and make sure that your hotel operations are smooth. A reliable property management system can help you do that.

What is a PMS?

A property management system (PMS) is a software that allows hotels to efficiently manage their daily operations. With a reliable PMS, you can improve task coordination between front desk and housekeeping, take note of available inventory quickly, and observe financial changes in your hotel real-time. In simple words, a PMS automates operations which helps you save time and improve guest satisfaction.

Advantages of a Property Management System (PMS)

1. Easy Inventory Management

Most PMS automate the booking process across all of your hotel’s distribution channels. This helps you avoid mismatched inventory. After the community quarantine, if your hotel still doesn’t have a standardized way to properly manage room inventory, you might lose income due to overbookings or unsold rooms. During this fragile time, it is critical to make sure that everything runs smoothly so as not to incur more losses.

2. Smoother Guest Communication

A reliable PMS gives you prompt access to all the guest information you need, and automates email confirmation. All you have to do is create these confirmation emails and reminders beforehand so you can automate the process. After the community quarantine, guests will have trust issues on safety and cleanliness of your hotel. Make sure your communication with them is smooth, clear, and swift, so as not to give them a reason to be hesitant in booking again.

3. Immediate Access To Performance Data For Re-strategy 

A PMS gives you a complete overview of your daily running status and compares it with your previous performance. Since you have access to historical data, you will be able to plan your strategy accordingly. Some of the data you can immediately access are total revenue, average daily rate, revenue per available room (RevPAR), average daily rate (ADR) and even booking lead time. After the quarantine period, hotels can’t open without a proper strategy. Having immediate access to data can help hoteliers adjust room availability to minimize costs. Since data is available everyday, it will be easier to make changes when needed.

4. Focus on Guest Experience

Since the playing field has been leveled for you and your competitors, you need to make sure that you become guests’ popular choice by giving them the best experience. With a reliable PMS, your hotel staff can finish administrative tasks like check-in and check-out faster than usual, which enables them to focus on giving an extra helping hand to guests. Moreover, real-time data and guest insights provided by a PMS allows the hotel staff to create new strategies in providing better guest experience.

The ZEN eManager Advantage: Why It Is Essential for Independent Hotels

ZEN eManager is an all-in-one solution that has a cloud-based property management system (eZee Absolute), channel manager (eZee Centrix), and the ZEN pricing model.

With ZEN eManager’s property management system called eZee Absolute, you can manage your online reservations and offline bookings in one place, automatically send confirmation emails and reminders to guests, adjust room allocations, and generate financial reports real-time.

Additionally, ZEN eManager also comes with a Channel Manager called eZee Centrix which allows hotels to update room allotment and rates on major OTAs, avoiding overbooking and rate parity issues. To help hotels in optimizing costs with revenue, the ZEN pricing model is also included in eManager. An assigned Revenue Manager from ZEN Headquarters adjusts room rates up to 7x daily based on demand, seasonality and other factors that might affect your hotel.

Having a PMS which is included in an all-in-one bundle like eManager saves your hotel costs, time, and effort. Book your free demo now at www.zen-hs.com/book-a-meeting to see how ZEN eManager can help you bounce back quicker than competition.

 

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

Online Travel Agencies (OTAs) help your property get global visibility, which in turn, can give you a lot of bookings. OTAs influence about 2/3rd of all online bookings, so being seen on the right OTAs will surely make your hotel popular without you even trying. 

However, there are over 4,000 OTAs for you to choose from. How do you know which one is the best for your hotel? Should you be in one OTA only or a lot? eZee, our hotel software partner, shares these factors that you need to consider when choosing an OTA that you would partner with.

4 factors you need to consider in choosing the right OTA for your hotel

1. Research on what your target audience uses.

You may be seen on 100 OTAs, but if you are not connected to the right ones, you will still not get bookings. For example, you prefer Filipino guests, but your hotel is listed on Gomio.com, a popular OTA for Dutch guests, you still won’t get bookings. Go for a more local OTA like Booking.com or Agoda if you prefer Filipino guests.

2. Consider your property type.

Some OTAs only cater to a specific type of hotel. For example, Expedia caters to mostly 5-star hotels, so you can’t list your budget hotel there since it will most likely get ignored. ZEN Rooms’ booking website, zenrooms.com, caters to economy to mid-range hotels in the Philippines. If we suit the type of your property, send us an email at [email protected].

3. Commission model

Identify the budget that you set aside for commissions. Is your budget enough to match the amount that the OTA asks for? As long as you don’t lose too much money from commissions, then you’re all set.

4. The account manager

Since you’ve invested a big amount of your budget on an OTA, you want to make sure your hotel is on the right hands. Since your account manager is the direct bridge between you and the OTA, he/she can make or break your hotel online. Determine if the assigned account manager is easy to talk to, can be reached instantly, and understands your needs. This way, if an issue arises or you have inquiries, you can have peace of mind that your account manager has your back.

What does ZEN Rooms do to ensure that your hotel is listed on the right OTA?

ZEN Rooms can connect you to over 30 OTAs, depending on your property type and your target audience. We’ll choose the right OTAs for you so you will be at ease that your budget doesn’t go to waste. Moreover, as an exclusive ZEN Rooms partner, we will automatically list your property on our website, www.zenrooms.com, which gets more than 2,000,000 visits and 50, 000 bookings monthly.

Learn more about our partnership by sending us an email at [email protected]

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.