If your hotel is temporarily closed, this may be the best time to focus on how you can improve your hotel operations. Our professional hoteliers are giving you advice on how you can be productive in your hotel during the community quarantine. 

1. Update your hotel listing on online booking platforms

You can start on your online marketing efforts. When the situation settles, you’ll be competing with a lot of hotels online. With that, you should make sure that your hotel looks the best. You can take this opportunity to take new photos of your rooms and amenities so you can improve your hotel listing on online travel agencies (OTAs) you are seen on. It is advisable to change hotel listings every time there is a new amenity or service. If none, you should change or update your online hotel listing at least once in 2 years. OTAs rank hotels according to the following information, so you should pay attention to how your hotel looks online: complete list of amenities and services, complete and clear photos of rooms and amenities, good online reviews, and price.

You can improve your listing by trying to book your hotel as a guest in the OTAs where it is listed on. Did you find the right information you were looking for as a guest? If not, you should probably update these details. Always put yourself in the position of the guest when you’re putting details of your rooms and amenities. You may also compare your hotel listing to other 5-star hotels so you can have a guide.

2. Brainstorm future plans

We’ve probably said this over and over again in our past blogs, but it is that important to your hotel if you really want to bounce back. The community quarantine won’t last forever. If you focus on the current situation of the country instead of what’s going to happen after, your hotel will make no progress, and will most likely be forgotten by guests. Think about marketing strategies, pricing strategies, and even new check-in procedures.

3. Re-train and update your staff

Your hotel staff may have already forgotten daily tasks and responsibilities so it’s important to re-align them. It does not have to be a face-to-face meeting since everyone is quarantined. You may do a simple phone call and update your hotel staff on their tasks when the quarantine ends. It’s also better if you can do a video conference so you can keep in touch with everybody and maintain rapport. A coordinated hotel staff is the most important asset of your hotel when the quarantine ends. 

You should also update your staff on the plans that you have for your hotel’s re-opening. Include basic health advisories, advise them not to panic, and assure them that you can bounce back as a team.

4. Check current partnerships

If you have current suppliers, check if they’re also opening at the same time with your hotel, so you can have continuous supply. You should also check your local government’s updates and align with them to avoid legal issues when your hotel re-opens. 

You should also check your connections to ensure you have guests. For example, if Baguio’s Panagbenga is continued, check if the event sponsors or organizers have a place to stay so you can offer your hotel. 

Need further assistance in your hotel to make sure that it’s in its best state when you re-open? Click here to talk to one of ZEN’s professional hoteliers today.

 

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

Hotel chains are intimidating because of its scale, brand image, and popularity. However, your independent hotel is not lagging behind because of this. Your independent hotel has a different market, and it has more room to grow after the quarantine. Here are some reasons why you should not worry about big hotels:

3 reasons why your independent hotel is better than hotel chains after the quarantine

1. No brand guidelines, pushing customized approach

Compared to hotel chains, independent hotels don’t have brand guidelines to follow. Owners have full control over sales, operations, and pricing strategies, unlike hotel chain owners who need to follow orders from top management. After the quarantine, hotel chains still have to follow strict and existing brand guidelines on how they can sell their rooms. However, your independent hotel is free to re-brand into a hotel that these new type of guests might need. Your hotel can now provide a more local and personalized experience to your guests.  

According to Think With Google, 36% of customers are more likely to spend more on travel experiences tailored to their behavior. They choose your independent hotel because they want to mingle with people, share travel experiences, and form an interconnected community with people in the area. Big hotel chains’ strategy is the complete opposite of personalization. They have a mixed-market, but they only implement a single business model across their properties. 

For example, if your hotel is in the heart of Baguio and it’s the Panagbenga Festival (Flower festival), you can provide a customized travel experience by offering promotions on your al fresco lunch area so the guests can be immersed in the festival. 

2. Cost savings

Since your independent hotel does not have too many rooms, you can minimize your overhead costs. For example, you don’t need to pay call centers for your customer service, and you don’t need to pay more license fees, unlike hotel chains. Your pricing strategy is also more flexible because you are not dependent on a central pricing team. After the quarantine, most guests will not be inclined to book hotels yet because of safety issues. Your independent hotel is free to adjust its prices based on this situation, unlike hotel chains who have centralized pricing.

3. Lower occupancy rates are okay

An independent hotel is usually smaller, so it can survive with lower occupancy rates. You, as an independent hotel owner might have started this business because you want an additional source of income, or hotel management is your passion. Whatever the reason may be, your purpose will always be personal, so you are not limited by quotas. However, hotel chain owners have income quotas that they need to reach since the main purpose of a hotel chain is to make money for shareholders. With that, after the quarantine, you can survive with a lower occupancy rate, and even customize your hotel operation strategies based on your current budget or available manpower.

What does ZEN Hospitality Solutions do to make sure independent hotel owners can get bounce back after the quarantine?

ZEN’s newest product eManager is an all-in-one solution that comes with a cloud-based property management system, channel manager, and a dedicated revenue manager from ZEN HQ.

With eZee’s Property Management system, you can monitor hotel operations real-time and manage your revenue in one place. With eZee’s Channel Manager, you can monitor cancellations, re-bookings, and no-shows that took place in the different online booking sites that you are partnered with. With that, it’s easier to adjust your room allotments and point out the aspects of your hotel that need improvement.

Additionally, ZEN assigns a Revenue Manager straight from ZEN HQ to your property to do the pricing strategies for you. The pricing strategy used is different from each hotel that ZEN manages, which means that you have an exclusive pricing structure for your hotel. This can increase your revenue up to 30% in 90 days!

You can avail ZEN eManager for as low as $99 per month. Visit www.zen-hs.com/book-a-meeting to book your free demo. 

 

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.