Domestic tourism will be the first facet of leisure tourism to recover. People have missed traveling, that when restrictions ease up, they will start venturing on nearby places to their home. Moreover, countries are trying to boost their economies, and the domestic tourism industry is one of the sectors that can contribute to that. 

The demand for domestic leisure travel will slowly increase in the next few months so hotels need to know who engages in domestic tourism and how to prepare for this segment during the “new normal.”

Characteristics of Domestic Leisure Travelers

Type of travel

Some domestic leisure travelers will explore their own ‘backyards’, or places close to their city (sometimes known as “staycations”). Some travelers will explore farther local destinations, but not far enough that it requires plane travel.

Length of stay

According to SiteMinder, domestic travelers especially “families” are likely to stay for a week or more and couples or groups of friends are less predictable.

Budget and hotel expectations

Domestic leisure travelers are eager to travel but will be price sensitive. They will want to get as much value with their money so they can catch up on outdoor activities they have been missing out on. Hotels should ensure optimal pricing, and it should not come at the cost of a reduction in amenities. 

Factors To Consider When Accommodating Domestic Leisure Travelers

1. Government Mandates On Sanitation and Social Distancing

Travelers will naturally be safety conscious when traveling during the new normal. Hotels need to re-check their cleanliness procedures to ensure that the hotel is safe for all. During the new normal, there are new requirements on cleanliness and hygiene imposed by local governments. Hotels need to have new approaches to shared spaces, especially when guests are most likely to utilize onsite amenities.

2. Contactless Hotel Procedures

To maintain a safe distance from others, travelers expect hotels to have contactless and digital ways to connect with them. Hotels need to do everything (from payment, to check-in and check-out) online to connect with guests without close contact.

3. Flexible Booking and Cancellation Procedures

Travelers expect hotels to be more flexible with their cancellations and refund procedures because of time-sensitive occurrences. The pandemic has intensified guests’ trust issues, that your hotel needs to  provide clear cancellation and refund policies. Make it easy to book in advance and think about entertaining flexible rates that guests may be able to take advantage of.

4 Things Your Hotel Needs To Accomplish Before Domestic Leisure Tourism Recovers

1. Be Updated On The Local Marketing Trends

Monitoring competitors and current market trends is very vital during this period of change. Domestic leisure travel is likely to record figures that have no historical backing because a crisis hits an industry in a different way every time. With that, real-time data is vital for tracking pricing and marketing trends to allow you to re-strategize. It’s important to identify what tool will give your hotel access to intelligence on current pricing and market trends.

2. Partner With Online Travel Agencies (OTAs)

OTAs will still be valuable partners as they continue to reach a wider group of people and bring significant demand to your hotel. Updates on OTA listings should be done regularly including safety and cleanliness guidelines and social distancing protocols. It is important for your hotel to clearly state the safety guidelines and government mandates being followed because even when all the restrictions have eased, safety will still be a key factor for guests.

3. Check Guest Insights 

During these times, access to data is needed more than ever. Since guests’ concerns and attitudes are changing as COVID-19, it is important to have guests’ data on hand. Accessible data can help in re-strategizing your hotel’s special offers and packages.

4. Acquire An All-In-One Solution For Contactless Hotel Management

Hotels are already adapting digital solutions to keep consumers engaged, operations smooth and contact minimal. Automation of operations will be a huge trend and it is certain that the use of digital tools will be a permanent trend for hotels. Investing in a good all-in-one hotel solution would be the best action to take.

ZEN eManager: A Future-ready All-in-one Solution

Solutions lay in being informed and using the right tools in your hotel. During these challenging times, an expert all-in-one solution can assist hotels in preparing for domestic leisure travellers on contactless hotel management and implementing robust pricing strategies.

ZEN eManager is an all-in-one solution trusted by more than 5,000 hotels in Southeast Asia. Hotels that adapted ZEN eManager pre-COVID have been earning steady revenue at present; this is because it is a solution meant to prepare hotels for the future.

ZEN eManager comes with: 

  1. A cloud-based hotel management system: ZEN eManager has both eZee Absolute, a Property Management System, and eZee Centrix, a Channel Manager. eZee allows easy management of hotel listings across all OTAs, real-time monitoring of hotel operations, generation of accurate financial reports online in one dashboard, acquisition of real-time guest insights, and sending of automated guest emails and reminders. Hoteliers can manage their properties remotely while ensuring that hotel operations are smooth and guest satisfaction is excellent.
  2. A dedicated revenue manager: ZEN eManager also includes a dedicated revenue manager straight from ZEN Headquarters. The assigned revenue manager applies the most advanced pricing algorithm, the ZEN Pricing Model, to ensure that hotel owners get maximum revenue no matter the season.
  3. Exclusive listing on zenrooms.com: ZEN Rooms is a trusted brand, with its own Online Travel Agency (OTA) zenrooms.com obtaining up to 1 million monthly website visits. ZEN also gives a marketing edge to exclusive partners by publicizing their hotels across digital marketing channels with more than 1 million followers. 

Book a free demo of ZEN eManager at www.zen-hs.com/book-a-meeting to find out more.

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

Amid the ongoing COVID-19 crisis, hotels have seen a huge drop in revenue and as a result are trying to figure out a plan to bounce back. In this scenario, there are multiple strategies that a hotel can apply, the most important of them being a marketing plan.

 

Since your hotel is temporarily closed and there is no revenue, the budget allocation for each aspect of your hotel will be drastically adjusted. The common aspects in which an independent hotel allots budget for are utilities, staff salaries, rent, and OTA commissions. The bigger hotels however, have the capacity to extend their budget on extraneous resources like marketing, customer care, and revenue management.

 

However, whether your hotel is big or small, you should allocate budget on marketing, especially during the COVID-19 pandemic.

 

The need of the hour: Hotel Marketing amid the 2020 COVID-19 crisis

 

Hotel marketing is important because it creates a bridge between your services and your guests. You may have the best hotel service, but if no one knows about your property, you will not get bookings. During the COVID-19 pandemic, most people are staying at home which gives them more time to consume digital content. In fact, Facebook usage in some countries increased by 50% and hoteliers can use this advantage for better online visibility.

 

Advantages of hotel marketing 

 

1. Improves your brand image 

 

If you are doing online marketing, your hotel becomes more visible on social media and Online Travel Agencies (OTAs). When your hotel is seen on these platforms, you can be seen by more people and thus you can highlight your unique selling points to attract more guests. Clearly showing what services you offer improves customer trust.

 

2. Better recall value

 

If guests keep on seeing your hotel across marketing channels that they are exposed to daily like online travel agencies (OTAs) and social media, your hotel will have better recall value. And now that your hotel is more visible than before, it increases the likelihood of it being the guests’ top choice.

 

3. Builds better customer relationship

 

Exposure to social media and online marketing channels allows your customers to reach out to you easily. Even when the quarantine gets lifted, guests will still have trust issues. You can interact with them proactively and communicate that your hotel is safe post-quarantine.As every hotelier knows, constant communication is the key for better customer relationships.

 

4. Attract new customers

 

You need to try to reach new customers actively because as per industry standards, only up to 23% of your guests can become repeat customers and you cannot rely on that to sustain your hotel business. Without extensive marketing channels, it will be difficult for people to discover what your hotel has to offer.

 

5. Create loyal customers

 

Since online retention is increased, customers are reminded of their good experience and are bound to return. By consistently engaging with your audience through your marketing channels, you ensure that they remember you when they are ready to book again. In the long run, investing in smooth guest communication helps in getting repeat customers since they are already engaging with your business.

 

Your marketing budget should fit your business. While it may be necessary to make cuts in a few areas right now, you should always keep a budget for marketing.

 

Why ZEN eManager is the marketing option you need to consider:

 

ZEN eManager has a cloud-based Property Management Software, Channel Manager, and the ZEN Pricing Model. Additionally, it comes with an exclusive listing on www.zenrooms.com, which gives more visibility to your hotel at no extra cost.

 

Marketing benefits of zenrooms.com listing

 

Zenrooms.com is an online booking website exclusive to ZEN franchisees and eManager hotel partners only. Just like the popular online travel agencies (OTAs) Booking.com and Agoda, zenrooms.com connects your hotel to almost 1 million guests monthly, as per website visits.

 

Zenrooms.com is an online booking website exclusive to ZEN franchisees and eManager hotel partners only. It connects your hotel to almost 1 million guests monthly (as per website visits). Exclusive hotel partners also have the chance to be featured on ZEN Rooms’ social media channels with more than 1 million followers across southeast Asia. Imagine the reach!

 

To know more about ZEN eManager, book a meeting at: www.zen-hs.com/book-a-meeting.

 

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

You might be wondering if it’s possible to get back on your feet after the COVID-19 pandemic. Don’t worry, hotels have survived a major pandemic before. In 2003, the Severe Acute Respiratory Sydrome (SARS) hit the Asian tourism negatively, especially because the ground zero was a hotel in Hong Kong.

What happened in 2003?

Because of the 2003 SARS outbreak, all hotels across Asia had a 4.6% decline in Revenue per Available Room (revPAR) at that time. 96% of cases were from Asia. 

One of the many cases involved a Chinese respiratory doctor (one of the doctors treating SARS patients) who spread the disease to seven other people during a one-night hotel stay in The Metropole Hotel in Hong Kong. Those seven people were staying on the same floor of the same hotel as the doctor before several of them traveled to other countries, helping spread the disease globally. 

However, The Metropole Hotel was able to overcome this pandemic. They completely renovated their rooms and sanitized their whole hotel. They also re-branded, and its now known as Metropark Hotel Kowloon.

What can you do to survive the pandemic?

1. Sanitize your hotel

The super-spreader of the SARS pandemic at The Metropole Hotel in Hong Kong was able to transfer the virus because of improper sanitation in the hotel. With that, you have to completely sanitize your hotel to make sure that it is clean. To help you with that, we created a hotel sanitation manual which you may download here.

2. Brainstorm your plans for the future

The Metropole Hotel was able to recover its reputation because its hotel employees planned how to move forward. The community quarantine won’t last forever. If you focus on the current situation of the country instead of what’s going to happen after, your hotel will make no progress, and will most likely be forgotten by guests. Think about marketing strategies, pricing strategies, and even new check-in procedures.

3. Strengthen your online presence

Most people spend more time on social media during the community quarantine. With that, you can actively post on your social media pages to sustain the engagement of your potential guests. If they see your hotel online more often than others, then there’s a high chance that they will book your hotel when the pandemic dies down.

What does ZEN Rooms do to help hotel partners strategize? 

Here at ZEN, we don’t just help in selling your rooms and giving you more bookings. We also help in marketing and hotel operations. We also tailor our services based on the assistance that our partners might need. 

If you need professional advice on how you can sustain your hotel business amidst this pandemic, you may reach out to us at any time. Send an email to [email protected]6 to talk to a Senior Business Development Manager today. You may also click this link to schedule a short phone call with us.

 

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.