Change is the only thing that is constant in the world, and the hospitality industry is not spared. As a hotelier, you need to keep your eyes open on emerging trends. Being updated and having advancements in technology will help your business avoid disappointing guests and falling behind competitors. 

But knowing is not enough. It is also important for hotels to understand how to incorporate these advancements into their own facilities whether they are operating just one location, a local franchise or a global brand. 

Many brands might be hesitant at first, as the investment for some technology is a risk, but if implemented in the right ways, the cutting-edge innovation can prove to be wildly successful. 

Here are tips to manage new technology trends:

1. Keep your brand up-to-date

employees brainstorming a mobile app

If you want to grow your business, know the latest trends in technology. New devices, services, and apps are able to create growth that traditional hospitality practices cannot. For example, having mobile apps make life simpler for both your hotel and your guests. Apps can help hotels drive brand loyalty, empowering guests to stay more often and engage more with the brand smoothly and hassle-free.

2. Network with other brands

a business networking event in asia

It is important to attend hospitality networking events so you can immerse yourself in the huge variety of products and services that are now available. This way, you will be able to understand how technology is evolving and can play a role in your brand so that you can choose the right tech partner.

3. Evaluate the scalability if your added technology

asian business meeting

Make sure that the technology you acquire can adapt over time. The industry is constantly changing and it is not practical to invest in a technology that will be outdated in five years. 

With new brands popping up all the time, technology allows hospitality brands to stand out from the crowd and have the advantage of in the competition. The world is at our fingertips and what consumers like is nothing but comfort and efficiency. 

And the hotels that put guests’ needs first are in a great position to win. Over the last few years, hoteliers have realized that they need to integrate their systems. This evolution has driven more hotels to invest in an integrated or all-in-one hotel management system that enables them to work efficiently. The all-in-one hotel technology like ZEN eManager does all the work for you—from having the top PMS, CMS, Analytics—compared to having various software applications that you’d have to deal with multiple support teams that require more time and effort. 

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