As the restrictions are starting to ease across Southeast Asia, hoteliers need to be ready and prepare their operations for the “new normal”. It is a reality that COVID-19 is here to stay for the next few months but that should not hinder guests from enjoying their stays with a peace of mind.

Travelers are already planning their upcoming trips as the lockdown has taken a toll on their entire well-being. Their next choice of stay will also be an important choice with safety as their utmost priority. Hoteliers should therefore keep in mind that hotel operations will drastically change from Pre-COVID-19 as long-term safety measures are now required. The challenge will also be how to maintain these “new normal” measures without having to increase operations cost in order to get maximum profits. 

 

5 Ways on How to Operate Efficiently During the New Normal

1. Adjust the Hotel Reception and Front Desk Procedures
Safety measures should be implemented once guests enter the hotel such as having proper temperature checks, accessible sanitizers, available masks and gloves. In the Philippines, installing acrylic screens is required to separate guests and hotel staff.

Having crowds in the hotel lobby should be avoided at all times to minimize the spread for COVID-19. Hotels should properly space furniture and widen the space. Also, it would help to have floor markers to aid guests on where to stand. 

2. Implement stricter cleaning procedures
By this time, hotels would already have an idea on their guest’s behavior and staying habits. It is important to alter the frequency management for cleaning procedures to sanitize effectively. Public spaces should be cleaned more frequently during the day as this is a shared space. While for occupied rooms, this can be cleaned less because guests now stay longer for their safety. 

Higher cleaning standards should also be regulated and implemented to ensure proper sanitation and cleanliness. Like for example, laundry providers should use high quality detergents to kill bacteria and germs that could have been left behind. This will also ensure the safety and confidence of our guests for the hotel. 

3. Proper handling of hotel Staff
Hotel staff are your greatest assets as they create memorable experiences for your guests. Having well-trained staff will lead to high customer satisfaction ratings and increase returning guests. Given the COVID-19 situation, employers should have a strategy on how to protect the welfare and safety of the employees. 

Have proper guidelines and protocol for positive cases of COVID-19. It is best to educate the team on how to minimize exposure through proper hygiene measures such as wearing masks, PPEs, using sanitizers and so on. Hoteliers can also provide a shuttle service or hotel stays for them to limit exposure from public transportation. 

4. Prioritize guest satisfaction
When choosing hotel accommodation, guests are prioritizing their safety above all. It’s best to inform incoming guests ahead of time key safety procedures for the hotel and if they need to bring additional documents prior to their stay. These are extraordinary times and some guests may feel more stressed about the entire situation so it’s up to the hotel staff to make them feel welcome and comfortable as ever. 

5. Use the best of technology
Clear and precise communication for hotel guests especially during a global crisis. It’s best to have the proper technology in place to be on top of your hotel operations. With the best property management system (PMS), hoteliers will be able to collect guest information even before they arrive at the property. Guests can now be reminded as well on the documents that are required prior to their stay through reminders sent out via the PMS. Through technology, it will be easier to minimize cash handling in the property through credit card payments as well.

ZEN eManager: The Digital All-in-One Solution to Properly Manage Hotel Operations in The New Normal

Being prepared in the new normal should be the priority for hotels. ZEN eManager is a digital all-in-one solution that helps hoteliers manage their hotel operations with full visibility in all properties with only one platform. 

It is trusted by more than 5,000 independent hotels in Southeast Asia that allows monitoring of hotel operations real-time, easy management of hotel listings across all online travel agencies (OTAs) and automated guest reminders that are sent out through its Property Management System and Channel Manager. ZEN eManager also includes a dedicated revenue manager for your hotel to ensure hotel rates are optimal with costs and to get maximum profits. 

eZee Absolute PMS gives a 360° view of hotel operations, in which current occupancy rate, on-site staff, and revenue per available room (RevPAR) can be accessed through the mobile app, or any internet-enabled gadget. It also sends automated guest reminders which keeps guests engaged and increases assurance that your hotel is safe and secure. eZee Centrix Channel Manager allows hoteliers to monitor cancellations, re-bookings, and no-shows real-time, in which they can easily adjust room availability in any OTA anytime and anywhere, in one dashboard. 

A dedicated revenue manager straight from ZEN headquarters is also assigned to the property to ensure that rates are optimal. 


Book a free demo now at:
http://www.zen-hs.com/book-a-meeting/

Online Travel Agencies (OTAs) are important business partners and play a key role in the hotel industry. Giving hotels increased online visibility by connecting you to the global audience. Resulting in increased number of bookings and boosting profits. Marketing the hotel has been made easier by showing the available rooms at any given point of time. 

With more than 4,000 OTAs to choose from in the market, hoteliers should understand that each OTA works on a different booking model. It is important to strategize and determine the best OTA partners for the hotel. The following factors will guide you in choosing the right partner for your hotel. 

 

3 Factors to Consider When Choosing an OTA For the Hotel

 

  1. Research on the Hotel’s Target Market

Determine the main target market and demographics for your hotel as this will play a vital role in choosing the right OTA. Most OTAs are focused on a particular target segment to assist guests in booking faster and smoother. For example, if the hotel caters to Filipinos but is only listed on Gomio.com, a popular OTA for Dutch guests. The hotel will not then be visible to the intended target market.  

 

  1. Consider the Property Type

There are different OTAs specializing in specific hotel property types such as for Bed and Breakfasts, Budget Hotels, Hostels, and so on. This will depend on the category of your hotel including the amenities offered and will impact the decision of selecting the best OTA partner. 

For example, Expedia caters to mostly 5-star hotels and budget hotels partnering with them will have a low visibility ranking on it. During a pandemic, domestic travel will be the first one to recover when travel restrictions ease. While many OTAs cater to a global market, selecting one that focuses on a specific region can increase conversions. 

 

  1. Commission Model

Hotels will need to provide commission as part of their agreement with the OTA. Each OTA will have different commission models and best to identify first which OTA best fits your hotel. Then, identify the optimal budget that will be sustainable for your hotel even during the pandemic.

 


ZEN eManager: The Digital All-in-One Solution in Connecting Hotels with the Right OTAs

With ZEN eManager,  hoteliers can manage OTA listings in one platform, get optimal room rates, and increase hotel visibility. 

 

ZEN eManager includes: 

An exclusive listing on zenrooms.com: ZEN Hospitality Solutions is a trusted brand, with its own Online Travel Agency (OTA) zenrooms.com obtaining up to 1 million monthly website visits. Zenrooms.com also has the lowest commission rate compared to other OTAs in the market. Moreover, this OTA is exclusive to ZEN hotel partners only.

 

 

ZEN eManager also comes with: 

Cloud-based hotel softwares: This all-in-one solution has both a Channel Manager and a Property Management System (PMS). eZee Centrix Channel Manager allows hoteliers to monitor cancellations, re-bookings, and no-shows real-time, in which they can easily adjust room availability in any OTA anytime and anywhere, in one dashboard. eZee Absolute PMS gives a 360° view of hotel operations, in which current occupancy rate, on-site staff, and revenue per available room (RevPAR) can be accessed through the mobile app, or any internet-enabled gadget. 

A dedicated revenue manager: A revenue manager straight from ZEN headquarters is assigned to the property to observe rate parity on OTAs where the hotel is listed. This partnership includes bi-weekly calls to ensure that the hotelier is up-to-date with the competitive pricing that the revenue manager applies to the hotel. 

 

Book a free demo of ZEN eManager at: www.zen-hs.com/book-a-meeting.

If your hotel is temporarily closed, this may be the best time to focus on how you can improve your hotel operations. Our professional hoteliers are giving you advice on how you can be productive in your hotel during the community quarantine. 

1. Update your hotel listing on online booking platforms

You can start on your online marketing efforts. When the situation settles, you’ll be competing with a lot of hotels online. With that, you should make sure that your hotel looks the best. You can take this opportunity to take new photos of your rooms and amenities so you can improve your hotel listing on online travel agencies (OTAs) you are seen on. It is advisable to change hotel listings every time there is a new amenity or service. If none, you should change or update your online hotel listing at least once in 2 years. OTAs rank hotels according to the following information, so you should pay attention to how your hotel looks online: complete list of amenities and services, complete and clear photos of rooms and amenities, good online reviews, and price.

You can improve your listing by trying to book your hotel as a guest in the OTAs where it is listed on. Did you find the right information you were looking for as a guest? If not, you should probably update these details. Always put yourself in the position of the guest when you’re putting details of your rooms and amenities. You may also compare your hotel listing to other 5-star hotels so you can have a guide.

2. Brainstorm future plans

We’ve probably said this over and over again in our past blogs, but it is that important to your hotel if you really want to bounce back. The community quarantine won’t last forever. If you focus on the current situation of the country instead of what’s going to happen after, your hotel will make no progress, and will most likely be forgotten by guests. Think about marketing strategies, pricing strategies, and even new check-in procedures.

3. Re-train and update your staff

Your hotel staff may have already forgotten daily tasks and responsibilities so it’s important to re-align them. It does not have to be a face-to-face meeting since everyone is quarantined. You may do a simple phone call and update your hotel staff on their tasks when the quarantine ends. It’s also better if you can do a video conference so you can keep in touch with everybody and maintain rapport. A coordinated hotel staff is the most important asset of your hotel when the quarantine ends. 

You should also update your staff on the plans that you have for your hotel’s re-opening. Include basic health advisories, advise them not to panic, and assure them that you can bounce back as a team.

4. Check current partnerships

If you have current suppliers, check if they’re also opening at the same time with your hotel, so you can have continuous supply. You should also check your local government’s updates and align with them to avoid legal issues when your hotel re-opens. 

You should also check your connections to ensure you have guests. For example, if Baguio’s Panagbenga is continued, check if the event sponsors or organizers have a place to stay so you can offer your hotel. 

Need further assistance in your hotel to make sure that it’s in its best state when you re-open? Click here to talk to one of ZEN’s professional hoteliers today.

 

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

Hotel chains are intimidating because of its scale, brand image, and popularity. However, your independent hotel is not lagging behind because of this. Your independent hotel has a different market, and it has more room to grow after the quarantine. Here are some reasons why you should not worry about big hotels:

3 reasons why your independent hotel is better than hotel chains after the quarantine

1. No brand guidelines, pushing customized approach

Compared to hotel chains, independent hotels don’t have brand guidelines to follow. Owners have full control over sales, operations, and pricing strategies, unlike hotel chain owners who need to follow orders from top management. After the quarantine, hotel chains still have to follow strict and existing brand guidelines on how they can sell their rooms. However, your independent hotel is free to re-brand into a hotel that these new type of guests might need. Your hotel can now provide a more local and personalized experience to your guests.  

According to Think With Google, 36% of customers are more likely to spend more on travel experiences tailored to their behavior. They choose your independent hotel because they want to mingle with people, share travel experiences, and form an interconnected community with people in the area. Big hotel chains’ strategy is the complete opposite of personalization. They have a mixed-market, but they only implement a single business model across their properties. 

For example, if your hotel is in the heart of Baguio and it’s the Panagbenga Festival (Flower festival), you can provide a customized travel experience by offering promotions on your al fresco lunch area so the guests can be immersed in the festival. 

2. Cost savings

Since your independent hotel does not have too many rooms, you can minimize your overhead costs. For example, you don’t need to pay call centers for your customer service, and you don’t need to pay more license fees, unlike hotel chains. Your pricing strategy is also more flexible because you are not dependent on a central pricing team. After the quarantine, most guests will not be inclined to book hotels yet because of safety issues. Your independent hotel is free to adjust its prices based on this situation, unlike hotel chains who have centralized pricing.

3. Lower occupancy rates are okay

An independent hotel is usually smaller, so it can survive with lower occupancy rates. You, as an independent hotel owner might have started this business because you want an additional source of income, or hotel management is your passion. Whatever the reason may be, your purpose will always be personal, so you are not limited by quotas. However, hotel chain owners have income quotas that they need to reach since the main purpose of a hotel chain is to make money for shareholders. With that, after the quarantine, you can survive with a lower occupancy rate, and even customize your hotel operation strategies based on your current budget or available manpower.

What does ZEN Hospitality Solutions do to make sure independent hotel owners can get bounce back after the quarantine?

ZEN’s newest product eManager is an all-in-one solution that comes with a cloud-based property management system, channel manager, and a dedicated revenue manager from ZEN HQ.

With eZee’s Property Management system, you can monitor hotel operations real-time and manage your revenue in one place. With eZee’s Channel Manager, you can monitor cancellations, re-bookings, and no-shows that took place in the different online booking sites that you are partnered with. With that, it’s easier to adjust your room allotments and point out the aspects of your hotel that need improvement.

Additionally, ZEN assigns a Revenue Manager straight from ZEN HQ to your property to do the pricing strategies for you. The pricing strategy used is different from each hotel that ZEN manages, which means that you have an exclusive pricing structure for your hotel. This can increase your revenue up to 30% in 90 days!

You can avail ZEN eManager for as low as $99 per month. Visit www.zen-hs.com/book-a-meeting to book your free demo. 

 

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

You might be wondering if it’s possible to get back on your feet after the COVID-19 pandemic. Don’t worry, hotels have survived a major pandemic before. In 2003, the Severe Acute Respiratory Sydrome (SARS) hit the Asian tourism negatively, especially because the ground zero was a hotel in Hong Kong.

What happened in 2003?

Because of the 2003 SARS outbreak, all hotels across Asia had a 4.6% decline in Revenue per Available Room (revPAR) at that time. 96% of cases were from Asia. 

One of the many cases involved a Chinese respiratory doctor (one of the doctors treating SARS patients) who spread the disease to seven other people during a one-night hotel stay in The Metropole Hotel in Hong Kong. Those seven people were staying on the same floor of the same hotel as the doctor before several of them traveled to other countries, helping spread the disease globally. 

However, The Metropole Hotel was able to overcome this pandemic. They completely renovated their rooms and sanitized their whole hotel. They also re-branded, and its now known as Metropark Hotel Kowloon.

What can you do to survive the pandemic?

1. Sanitize your hotel

The super-spreader of the SARS pandemic at The Metropole Hotel in Hong Kong was able to transfer the virus because of improper sanitation in the hotel. With that, you have to completely sanitize your hotel to make sure that it is clean. To help you with that, we created a hotel sanitation manual which you may download here.

2. Brainstorm your plans for the future

The Metropole Hotel was able to recover its reputation because its hotel employees planned how to move forward. The community quarantine won’t last forever. If you focus on the current situation of the country instead of what’s going to happen after, your hotel will make no progress, and will most likely be forgotten by guests. Think about marketing strategies, pricing strategies, and even new check-in procedures.

3. Strengthen your online presence

Most people spend more time on social media during the community quarantine. With that, you can actively post on your social media pages to sustain the engagement of your potential guests. If they see your hotel online more often than others, then there’s a high chance that they will book your hotel when the pandemic dies down.

What does ZEN Rooms do to help hotel partners strategize? 

Here at ZEN, we don’t just help in selling your rooms and giving you more bookings. We also help in marketing and hotel operations. We also tailor our services based on the assistance that our partners might need. 

If you need professional advice on how you can sustain your hotel business amidst this pandemic, you may reach out to us at any time. Send an email to [email protected] to talk to a Senior Business Development Manager today. You may also click this link to schedule a short phone call with us.

 

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

Change is the only thing that is constant in the world, and the hospitality industry is not spared. As a hotelier, you need to keep your eyes open on emerging trends. Being updated and having advancements in technology will help your business avoid disappointing guests and falling behind competitors. 

But knowing is not enough. It is also important for hotels to understand how to incorporate these advancements into their own facilities whether they are operating just one location, a local franchise or a global brand. 

Many brands might be hesitant at first, as the investment for some technology is a risk, but if implemented in the right ways, the cutting-edge innovation can prove to be wildly successful. 

Here are tips to manage new technology trends:

1. Keep your brand up-to-date

employees brainstorming a mobile app

If you want to grow your business, know the latest trends in technology. New devices, services, and apps are able to create growth that traditional hospitality practices cannot. For example, having mobile apps make life simpler for both your hotel and your guests. Apps can help hotels drive brand loyalty, empowering guests to stay more often and engage more with the brand smoothly and hassle-free.

2. Network with other brands

a business networking event in asia

It is important to attend hospitality networking events so you can immerse yourself in the huge variety of products and services that are now available. This way, you will be able to understand how technology is evolving and can play a role in your brand so that you can choose the right tech partner.

3. Evaluate the scalability if your added technology

asian business meeting

Make sure that the technology you acquire can adapt over time. The industry is constantly changing and it is not practical to invest in a technology that will be outdated in five years. 

With new brands popping up all the time, technology allows hospitality brands to stand out from the crowd and have the advantage of in the competition. The world is at our fingertips and what consumers like is nothing but comfort and efficiency. 

And the hotels that put guests’ needs first are in a great position to win. Over the last few years, hoteliers have realized that they need to integrate their systems. This evolution has driven more hotels to invest in an integrated or all-in-one hotel management system that enables them to work efficiently. The all-in-one hotel technology like ZEN eManager does all the work for you—from having the top PMS, CMS, Analytics—compared to having various software applications that you’d have to deal with multiple support teams that require more time and effort. 

To book a free demo, visit us at: http://www.zen-hs.com/zen-emanager/

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

The situation we are facing now brought by the COVID-19 pandemic is extremely challenging and stressful for many sectors. And among the most affected of the economic downturn is the hospitality industry. This leaves the industry, especially hotels, in a precarious situation now that the crisis is getting worse.

However, in every crisis lies opportunities as well, and these need to be considered with a proactive and innovative mindset in order to succeed in the long-term.

We talked to Maxime Chaury, the Country Manager of ZEN Hospitality Solutions Malaysia, and curated some tips for you on how you can make the most of your downtime during the COVID-19 outbreak.

asian business meeting

1. Think about your long-term business strategy

This is the perfect time to think about what you can do now to help your business recover faster once the crisis is over.

2. Launch new projects and renovations

Now that travel ban is implemented worldwide, most hotels have low to zero occupancy. But this could also mean a great opportunity for you! Benefit from lower occupancy to finally launch your new projects or do renovations that were postponed several times to avoid hurting the monthly sales.

3. Re-evaluate your management system

Study what is missing in your hotels in terms of systems and automation. Focus on making sure you have the right cloud technology (Property Management System, Channel Manager and Booking Engine), and learn to master your functioning, as such skills are becoming absolutely necessary to remain on top of the hospitality game moving forward.

4. Utilize the website personalization technology

Create a personalized messaging for local markets focused on waiving cancellations, prevention plan in place and reassuring guests.

5. Let your guests know about your actions

For upcoming reservations while COVID-19 is still active, consider emailing future guests to inform them of your hotel’s prevention plan, provide tips for their upcoming stay, and link to any FAQs. This way, your guests will be assured that it is safe to stay at your hotel.

6. Invest in an all-in-one hotel management system

An integrated hotel technology can actually help you in cost cutting. An all-in-one hotel management system already includes hotel software, booking engine and channel manager. These systems take care of bookings, inventory distribution, check-in and check-out, billing, online reviews, housekeeping and everything else to reduce the need of a dedicated resource behind several operations, and even saves time. In short, they do the work for you. 

There are, of course, many other levers to consider, and also to each individual business to think about their priorities and future.

“There is no doubt that hospitality will keep growing at an accelerated pace in the coming years. While the short-term is challenging, the medium and long-term look incredibly bright for the industry,” Chaury says.

Eager to know more about how you can improve your hotel management? Know more at http://www.zen-hs.com/zen-emanager/

 

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

For a hotel, a property management system integrated with a channel manager and web booking engine is a necessity to seamlessly manage the hotel operations and room inventory distribution. Rather than employing different systems to accomplish multiple tasks, hoteliers should always seek out as few systems as possible that are integrated tightly to avoid complications that may cripple the business growth.

Unfortunately, many hotels have various software applications installed at different points in time in various functional areas, resulting in inefficiencies and integration challenges.

Therefore you should choose a hotel management system that offers the following benefits:

Advantages of a smart hotel management system

hotel receptionist answering the phone

1. Real-time business control and analytics at one place

Reports showing performance across your operations, online distribution, marketing, service, and offline bookings are crucial to give you an integrated view of your hotel’s operations. But when your hotel’s software systems are not synchronized, it will be a hassle to get a view of business performance within a single time frame. 

This is because you have multiple overlapping databases, reports and dashboards to oversee. Hence, leads to slow decision-making or rash decisions.

Avoid this by choosing a hotel management system which allows you to integrate all functions of your hotel business and displays all reports in a centralized dashboard.

2. Instant updates to reduce overbookings

Choose an all-in-one solution that through its consolidated hotel software, channel manager and web booking engine combo, offers you real-time updates of online room inventory and thus reduces double/overbooking to a great extent.

Boost your online room sales with a truly assimilated hotel management system.

3. OTA data sync across all software

These days OTAs offer free cancellations and amendments. If a hotel is operating on systems from different vendors, these guests’ booking changes create a lot of uncertainty.

Sometimes, what’s recorded in PMS doesn’t reflect the records of the distribution vendor. This leads to confusion and guests’ frustration. 

So further if anything changes from OTA side, it creates anarchy. Thus, the best way to manage these issues is to have an all-in-one hotel technology to ensure data is synced across systems.

4. All-in-one software bundle reduces cost

With various applications from multiple vendors, hotels have to invest an enormous amount of money in order to properly integrate, maintain and acquire newer editions of these applications. Because of this, hotel owners will have to juggle between multiple vendors for support-related issues. 

This means, hotels will likely increase their maintenance costs.

Eliminate all these hassles by implementing an integrated hotel management system from a single vendor or system aggregator.

5. Offers hassle-free dealing from one vendor

Communicating with multiple support teams and dealing with various software vendors for purchases, contract renewals and payments every month is a bit of a hassle and requires more time and effort. 

Because of these, you have already lost the time you could have dedicated for your guests. 

Make things easier by connecting with only one integrated solution provider that will do the work for you.

6. Has All-in-one solution package or a la carte options

Sometimes it makes sense to choose stand-alone products when a single hotel management system doesn’t have all inclusive functionality for every module. In that case, choose a hotel management system vendor which sells both stand-alone solutions and integrated solutions. You may choose to add new modules whenever the need arises.

7. Easy to learn for staff

Training for multiple systems is difficult for the hotel staff because let’s be honest, there’s too much information to take in. But training for an integrated hotel management system, not only is it easier, it’s also good business.

8. Prevents distribution delays and loss of business

Having various hotel management systems can lead to distribution delays and missed business opportunities.

Let’s say your hotel has 10 standard rooms, but only 5 rooms are distributed on OTAs. From those 5, you have 3 rooms sold. Now, if there’s a group of people looking for 4 rooms, your hotel will not be listed in guest search on any OTA, even if you still have 7 rooms available because if you distribute allocated inventory on your Channel Manager and the PMS vendor is different, you can’t distribute your live inventory. 

Although many hotels rely on sophisticated systems for positive growth, several hotels are trying to grow as well as they fight against skyrocketing maintenance costs of disconnected systems causing process bottlenecks and management issues.

9. Provides exceptional revenue management and optimized pricing

One of the key factors in determining a good hotel management software relates to its revenue management skills and daily pricing optimization. If an all-in-one solution offers you optimized everyday pricing and personalized revenue management, then that software is automatically better than all in the market. 

All the advantages you read above are there in our best selling All-in-one Solution for Independent Hotels, the ZEN eManager. It gives you real time access and includes #2 PMS in the world, best in class Channel Manager, and ZEN Pricing Model. 

To book a free demo, visit us at: http://www.zen-hs.com/zen-emanager/ 

 

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

The number of people affected by COVID-19 is increasing everyday. More people are scared to leave their homes, thus, the hospitality industry is suffering greatly. But the industry has been through this before, during the SARS outbreak in 2003, and hotels that made strategic decisions survived the crisis.

During this pandemic, all we can do to rise above it is to stand together. With that, ZEN Rooms is sharing tips on how you can cut costs in your hotel so your business won’t be as affected at this time. However, if you need an immediate and long-term solution, click here to talk to a ZEN Rooms Business Development Manager today.

Here’s what you can do immediately in your hotel to cut costs in the midst of COVID-19:

Cost-saving initiatives you can do today

hotel staff fixing the bed

1. Plan room assignments

If you have multiple floors in your hotel, choose the floor which has the most booked room types. Accommodating all guests in nearby rooms makes it possible to close down floors temporarily and reduce manpower assignment, electricity consumption etc.

2. Reduce consumption

In the morning, open your windows and make use of natural light instead of bulbs. Switch off the air conditioner and other equipment at night, or in areas with low foot traffic. You can also go paperless, and only print forms and reports that are strictly necessary. Aside from saving costs, you’re also helping save the environment. 

3. Review expenses and contracts with suppliers

Look for suppliers who can provide more convenient prices, or sit down with them to renegotiate clauses for more convenient terms. Many suppliers can be understanding and extend a discount for the time of crises. 

4. Reduce the complimentary items you provide

Only provide the linen items that are strictly necessary for your guest’s comfort. For example, you can remove all the hand towels you provide in each room, and give them only to guests who ask. This way,you limit your costs on laundry. 

5. Adjust your staff’s working schedule

Reduce the number of staff on duty during night shift to avoid the additional expense of night differential, and keep overtime to a minimum. For example, your managers and supervisors can assist at the front desk or take up other tasks instead of having someone else stay after the end of their standard working hours. Maximize your employees’ time while occupancy is low by asking them to clear any unused leaves. 

6. Look for extra sources of revenue

For example, vending machines can be installed in the property on a profit sharing model. The expense to operate them is close to zero, and they even provide a better experience to guests.

7. Prepare for the future

Emergencies don’t last forever, so it’s the perfect time to focus on repairs and maintenance projects while occupancy is low. Preventive maintenance of equipment is also essential to avoid unexpected big expenses because something suddenly breaks down and needs to be replaced, or higher energy consumption caused by defective items.

If you need professional advice on how you can sustain your hotel business amidst this pandemic, you may reach out to us at any time. Click here to talk to a Senior Business Development Manager today. 

 

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

Just when society grasped the behavior of millennials, Generation Z is already shaping the industry differently. Generation Z is comprised of people who were born from 1995 to 2015. Currently, 30% of the world’s population is comprised of Gen Z. 

Characteristics of Generation Z

1. They are all about technology.

It is easier for them to do all activities online since they are heavy smartphone users. Nearly 90% of them own a smartphone and spend more than 11 hours on it in a day. With that, if your hotel has a strong online presence, they’ll most likely pick your hotel as a place to stay.

2. They prefer visual information.

Gen Z can absorb lots of information per day, but it has to be visual. They like content that tells a story and can be seen in the form of a poster or a video. This way, even simple photos of your hotel can actually convince them to book; all you have to do is choose the photos that perfectly show the services of your hotel.

3. The older part of this generation are financially independent.

They already manage their own money so they are very careful on where they spend it. If your hotel offers expensive packages but you are able to justify it through attractive photos of your hotel or unique services, they will not hesitate to book your hotel.

When it comes to purchasing decisions, it was discovered that they actually prioritize popularity rather than the uniqueness of a brand. How can your hotel be popular? You need to maximize your online visibility.

ZEN Rooms’ Marketing Team carried out campaigns that made us the #1 hospitality franchise in the Philippines. To help potential partners in their online marketing efforts, our very own Marketing Manager shares two tips that you can consider doing:

1. Create and maintain your social media pages.

Create a Facebook page since Generation Z guests are online dependent. If they can find information about your hotel on Facebook easily, they will be more inclined to book your hotel. Ideally, you have to post at least twice a week to maintain your potential guests’ attention.

2. Work with influencers.

Influencers, from the term itself, are people who have great influence in their field. For example, if your accommodation is a hostel tailored for solo male travelers, you have to work with a famous male backpacker. This way, you capture the right market and have an increased number of bookings.

What does ZEN Rooms do to boost your hotel’s online popularity?

Become an exclusive ZEN Rooms partner to be part of our marketing efforts. With almost 2 million monthly visits on our website, www.zenrooms.com, your hotel will surely be visible to your Gen Z guests. Moreover, our social media channels have more than 5 million views monthly, which features recommendations from famous travel influencers in the country. As an exclusive ZEN Rooms partner, we’ll share these marketing channels with you so your hotel can be popular online.

Schedule a quick meeting with us so we can talk about how your hotel can be travelers’ top choice. Send us an email at [email protected]

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.