Change is the only thing that is constant in the world, and the hospitality industry is not spared. As a hotelier, you need to keep your eyes open on emerging trends. Being updated and having advancements in technology will help your business avoid disappointing guests and falling behind competitors. 

But knowing is not enough. It is also important for hotels to understand how to incorporate these advancements into their own facilities whether they are operating just one location, a local franchise or a global brand. 

Many brands might be hesitant at first, as the investment for some technology is a risk, but if implemented in the right ways, the cutting-edge innovation can prove to be wildly successful. 

Here are tips to manage new technology trends:

1. Keep your brand up-to-date

employees brainstorming a mobile app

If you want to grow your business, know the latest trends in technology. New devices, services, and apps are able to create growth that traditional hospitality practices cannot. For example, having mobile apps make life simpler for both your hotel and your guests. Apps can help hotels drive brand loyalty, empowering guests to stay more often and engage more with the brand smoothly and hassle-free.

2. Network with other brands

a business networking event in asia

It is important to attend hospitality networking events so you can immerse yourself in the huge variety of products and services that are now available. This way, you will be able to understand how technology is evolving and can play a role in your brand so that you can choose the right tech partner.

3. Evaluate the scalability if your added technology

asian business meeting

Make sure that the technology you acquire can adapt over time. The industry is constantly changing and it is not practical to invest in a technology that will be outdated in five years. 

With new brands popping up all the time, technology allows hospitality brands to stand out from the crowd and have the advantage of in the competition. The world is at our fingertips and what consumers like is nothing but comfort and efficiency. 

And the hotels that put guests’ needs first are in a great position to win. Over the last few years, hoteliers have realized that they need to integrate their systems. This evolution has driven more hotels to invest in an integrated or all-in-one hotel management system that enables them to work efficiently. The all-in-one hotel technology like ZEN eManager does all the work for you—from having the top PMS, CMS, Analytics—compared to having various software applications that you’d have to deal with multiple support teams that require more time and effort. 

To book a free demo, visit us at: http://www.zen-hs.com/zen-emanager/

 

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

Traveling on holidays is a common phenomenon, but “bleisure” is slowly on the rise. A bleisure trip is the act of combining business trips with leisure. For example, extending your four-day conference in Cebu to five days to have time for sightseeing can be considered bleisure. In a study by SAP Concur, a company specializing in travel and expense management services for businesses, 2.2 million bleisure trips took place in 2017 alone, which is already about 10% of all business trips. With that, bleisure-friendly hotels will surely have the upper hand this 2020.

How can hotel owners benefit from this? Bleisure travelers’ expense on extended stays are sometimes not covered by their employers. This is why most of them prefer budget hotels or hotels with flexible rates. 

Bleisure travelers’ behavior

Since bleisure travelers extend their stay just to sight-see, they will most likely not stay at a prolonged time in a hotel. They would only expect basic hotel necessities like Wi-Fi, a clean and comfortable bed, and a hot shower. It is also highly likely that they would only check-in after their business affairs, which is often past the usual hotel-check in time in the afternoon. 

What does ZEN Rooms do to attract bleisure travelers?

Rooms are “perishable goods” that can cause unnecessary losses if not sold. At ZEN Rooms, we apply dynamic pricing in our partner hotels so they can maximize their occupancy rates. With that, bleisure-friendly hotels will be preferred by travelers because of affordable and flexible rates. 

Want to schedule a meeting with our sales team and discuss how ZEN can help you attract more travelers? Email us at [email protected].

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.