Studies show that 92% of people will trust personal recommendations over ads. With that, influencer marketing, or using popular social media individuals in marketing a business suddenly became a trend. Influencers, from the term itself, are people who have great influence in their field; this is why their opinions are as good as personal recommendations.

The main reasons you should invest in getting influencers to promote your hotel

1. Online marketing and advertising is the most effective way to attract younger guests.

The 2014 Google study, The 2014 Traveler’s Road to Decision, revealed that the internet is the best platform to influence younger generations to book your hotel. The millennial and Gen Z age brackets actually represent more than 30% of international travelers worldwide, and this number is expected to rise every year. 

2. Most guests trust “approachable” endorsers. 

The traditional way of marketing (radio, newspaper ads, television ads) is not as well-received as before. This is because big celebrities are usually endorsing the products seen on television, and they are known to not even use the product they advertise. However, influencers are deemed as someone that’s relatable, since they appear more authentic. Influencers share their daily life on social media without following any script, while celebrities do the opposite. With that, more people trust influencers and their opinions.

Payments for influencers can be in cash (costing up to P40,000 per post), or even a simple complimentary overnight stay. With that, you would be putting a big investment on influencer marketing. To make sure that your investment is worth it, our Digital Marketing Manager shares two basic tips on how you can choose the best influencer for your brand. Read them below!

2 tips on choosing the right influencer for your hotel

1. Find influencers who share similar values.

Don’t just choose an influencer because of the number of followers. Choose an influencer that matches with your hotel’s brand. For example, if your accommodation is a hostel tailored for solo male travelers, you have to work with a famous male backpacker. This way, you capture the right market and have an increased number of bookings.

2. Don’t be fooled by the number of followers.

Just because a person has a million followers, does not mean he/she is the best influencer for your hotel. Micro-influencers, or influencers with around 1,000-10,000 followers are sometimes effective in giving your hotel actual bookings. The network of the influencer is more important than the number of followers.

How does ZEN Rooms help hotels in influencer marketing?

Here at ZEN, we’ll help you in marketing your business. ZEN Rooms is a trusted brand all over Southeast Asia, with more than 1 million followers across our social media pages. Launching promos, partnering with top influencers, and marketing your property on our website and social media pages are also part of our marketing strategies. All you have to do is partner with us!

Sounds like it’s too good to be true? Send an email to [email protected] to inquire about our partnership. 



Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

If you happen to be a fan of FPJ’s Ang Probinsyano for years, this face (and ooh la la well-defined body) would definitely be familiar to you! Jay Gonzaga is a commercial model, TV, film, and theater actor. Given his demanding job and a busy schedule, some might think that he has no time for other things but he’s good at time management! And believe it or not, even if he’s working for a daily primetime TV show, he can still balance his time for family, workout, and travel!

In fact, he can squeeze a lot of time to explore the world and manage to save while traveling. Goals, right? So to help you out, Jay shared what he mostly does when traveling to save money.

Photo taken from Jay Gonzaga’s Instagram

Tips on how to save while traveling according to Jay:

1. Maximize the free breakfast buffet of the hotel if it’s provided.

Believe it or not, even actors are mostly paid well, a part of them is still thrifty and that’s the secret of saving. And when traveling, one of the most expensive parts of it is the food. So Jay advised, maximize the food that’s included in your hotel package. If you can, get some easy to bring foods like bread, pastries, or biscuits and pack them. You can eat these while on the road. In this way, you won’t spend money on snacks, thus, helping you lessen your food expenses.

You can also eat 30 minutes before the cut-off time of your hotel’s breakfast so you’ll still be full until afternoon. 

2. Just walk

Photo taken from Jay Gonzaga’s Instagram

Commuting by taxi, Grab or Uber is expensive. While using public transportations like trains and buses is cheaper, it’s also better if you can just walk while touring especially if your destination is not that far. Besides, walking will let you appreciate the scenery more and is good for your health.

3. Bring your own bottled water and pack some small snacks  

Photo courtesy: Jay Gonzaga

Like in point one, it’s best if you just bring small snacks from your hotel or from a stall to avoid spending too much on restaurants. Also, bring your own water bottle and just refill them at your hotel or the restaurant you’re eating so you won’t keep on buying water every time you get thirsty. Water is expensive in most tourist sites. Plus, you’ll be able to save the environment as well by avoiding plastic!

4. Go for street food

Eating street food is still the cheapest way to spend less on food. Sometimes, street food is much better than the high-end ones! But remember, safety first! Make sure to check the street food before you buy it. Of course, you can still treat yourself in a nice restaurant like twice on a 5-day trip.

5. Take home the toiletries in your hotel room

Photo courtesy: Jay Gonzaga

You have the right to take them home if you weren’t able to use them during your stay because it’s part of your hotel bill. Make use of the hotel shampoos, soaps, slippers, and toothbrushes. Take them home because these will come in handy for your next trip in case your next hotel doesn’t provide the same. Unused hotel toothbrushes can be used for your future guests at home so you don’t need to buy them.

BONUS: Knowing your itinerary is key for saving a lot from travel. Plan your trip ahead like a week or two. Search the places that you want to visit and check the prices online so you’ll have an idea of how much to allocate per day. 

Jay Gonzaga is indeed practicing how to be wise in traveling like how ZEN Rooms wants to impart because travel doesn’t have to be expensive.

For best budget hotel deals, ZEN Rooms offer high-quality service at an affordable price. Travel more, Pay less!

Disclaimer: ZEN Rooms claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on ZEN Rooms, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.