The first half of the year is about to end, and all that has happened in the travel industry are negative: closing of international borders, limitation of both local and foreign flights, and implementation of social distancing. Hotel rooms are left unoccupied, and owners have to deal with a great financial dilemma. As hoteliers wonder what’s the next step, hospitality companies try to innovate and create solutions that can combat the negative impact of the pandemic.
Hoteliers are unable to visit their hotel premises due to lockdowns, hotel staff have no means of transportation to go to work, and social distancing measures make it difficult for hotels, a people business, to provide great customer service to existing guests. Before COVID-19, hoteliers have not really considered managing their hotel from afar since there is no need to do so. Given that the end of the pandemic is uncertain, it is clear that digital solutions are pivotal to keeping hotel operations smooth and on track.
Advantages of having an online hotel management software
1. Allows real-time updates without being in the hotel
Social distancing measures and lockdowns hinder hoteliers from visiting their properties. Cloud-based hotel management systems allow hoteliers to manage their properties completely off-site, from managing reservations to adjusting room allotments in online travel agencies (OTAs), compared to the manual way of operating through hotel-based computers.
2. Limits manpower needed
Through an online hotel management system, less professional hires are needed, which lowers hotel costs. For example, a hotel with two front desk officers can make do with only one because changes in room inventory can be done in one click, OTA booking concerns can be located in one dashboard, and coordinating with housekeeping staff is made easy through a mobile app-optimized digital solution.
3. More access to data
In 2020, data is king. In order for hotels to have intelligence on guest behavior and pricing patterns, they need real-time access to data. A great hotel management system allows viewing of guest insights and generation of accurate financial reports. By having these data accessible, hoteliers can re-strategize on pricing, room allotments, staff rotations and also improve on guest satisfaction.
4. Boosts staff coordination
A reliable hotel management software enables hotel staff to streamline communication. Compared to the old strategy of having one hotel computer to view the changes on bookings, each hotel staff can now access real-time updates on reservations through their own mobile phones. For example, a cloud-based software enables a front desk officer to simply ping the nearest housekeeping staff on the room that needs cleaning, checking or assistance. This also limits the need for them to have face-to-face interactions.
5. Improves guest experience
Some hotel management systems allow hotels to communicate with their guests about reservation changes, cancellation policies, and booking updates without setting foot on property or calling the guests personally. It requires a one-time set-up of automated messages that will be sent to guests, which will lessen guests’ waiting time and can lead to a better guest experience. Given the pandemic, guests have trust issues and automated and personalized reminders help in constantly communicating how your hotel is safe and clean.
The current pandemic is forcing the hospitality industry to go digital. All that needs to be done by hoteliers is to adapt a digital solution that is tailor-fit to their needs.
ZEN eManager: The Digital All-In-One Solution To Boost Sales and Operations
The pandemic accelerated the long term trend towards digital transformation in the hospitality sector, urging hoteliers to adapt technology in hotel management as soon as possible. Now, hoteliers can sustain their hotel businesses and become future-ready through the adaptation of a reliable online hotel management solution.
ZEN eManager is an-all-in-one digital solution made by hoteliers, for hoteliers. This includes two advanced cloud-based hotel softwares, eZee Absolute, a Property Management System (PMS) and eZee Centrix, a Channel Manager (CMS) to simplify the way hoteliers monitor their hotel operations and online bookings off-site. Additionally, there is also a dedicated revenue manager for the property to apply the ZEN Pricing Model, an advanced pricing strategy to increase revenue up to 30% within 90 days.
Features of ZEN eManager
eZee Absolute – Property Management System
eZee Absolute (PMS) enables hoteliers to have real-time updates on hotel bookings and staff assignments in one dashboard, on any gadget. The PMS also generates different financial reports when needed, allowing hoteliers to pinpoint specific areas of improvement for quick re-strategizing. For example, reports on daily revenue, expense vouchers, and even monthly taxes can be seen in a few clicks. The PMS has a full-fledged mobile app, which enables the available hotel staff to be flexible in assisting wherever they are needed, minimizing manpower costs. To improve guest experience, it also comes with an automated email and SMS messaging tool that engages guests before they arrive, during their stay and after check-out.
eZee Centrix – Channel Manager
Regardless of the number of online travel agencies (OTAs) the hotel is connected with, eZee Centrix effortlessly manages all the room allotments across all OTAs in one place. The channel manager has an inventory distribution system that helps hotels prevent revenue loss due to uncertain errors when re-bookings, cancellations, no-shows, and overbookings take place. Additionally, the single point dashboard for distribution management helps in avoiding rate disparity and enhances hotel’s online reputation by maintaining favourable relationships with various OTAs.
Dedicated Revenue Manager and the ZEN Pricing Model
A dedicated revenue manager straight from ZEN Headquarters adjusts your room rates through the ZEN Pricing Model. This advanced pricing algorithm is powered by Artificial Intelligence (AI) and machine learning, is based on historical data, and coupled with the dynamic pricing strategy to guarantee an increase in revenue by up to 30%.
ZEN eManager’s cloud-based softwares eZee Absolute (PMS) and eZee Centrix (CMS) coupled with the expert assistance of ZEN’s professional revenue managers and the ZEN Pricing Model, hotels can recover faster and be prepared for any pivotal events in the industry.
Steal Deal: To help hoteliers bounce back quicker, ZEN offers exclusive package rates and waived onboarding fee for ZEN eManager until May 31, 2020. Book your free demo at www.zen-hs.com/book-a-meeting.
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The hospitality industry has had its fair share of global disasters, from the travel decline after the 911 tragedy in 2001, the SARS outbreak in 2002, and the current COVID-19 pandemic. However, the industry remained resilient and most hotels bounced back after taking actionable steps to adjust to the situation’s business climate.
To help hotels prepare for the current COVID scenario, here are changes to expect after quarantine is lifted and social distancing becomes the new normal:
1. Decline in Leisure Bookings
Leisure travel will not be popular in the next 6-8 months due to guests’ trust issues on safety and security. According to National Geographic, it is estimated that global air transport industry revenues could fall up to $252 billion, and the RevPAR of hotels and resorts in big cities will be severely affected in 2020.
2. Increase in Corporate, Group Bookings and Overseas Return Worker Bookings
Frontliners and other groups from quarantine-exempted industries (BPOs, government, and export-related industries) will be hesitant to return to their homes and stay far from their offices because they are on-call. Overseas workers will also be sent back to their home countries, in which they need a temporary place to stay for as long as 2 weeks before returning to their families. Additionally, most companies will continue to implement a “work from home” scheme, in which some digital nomads would want a different work environment. Expect these specific groups of people to be hotels’ biggest target market in the next few months.
3. Competition between hotels will be more serious
Hotels will compete for travelers’ attention more than ever. With a lot of marketing campaigns seen across digital marketing platforms, it will be difficult to ensure that guests notice your hotel first. With that, this is the time to keep an extra eye on the latest market information and changes that competition makes. Hoteliers will need to explore new points and find new markets. Therefore, during this time, offering a unique and customer-centric promotion will help your hotel stand out.
4. Hotel Operations will shift to digital
Social distancing will be observed even when quarantine gets lifted. To maintain a safe distance from others, hotels are and will continue to adapt digital solutions to keep their brands alive, consumers engaged and operations smooth. Thus, automation of operations will be a huge trend and it is certain that the use of digital tools will be a permanent trend for hotels. Therefore, investing in a good all-in-one hotel solution would be the best action to take.
5. Hotels will need to adjust to the “New Normal”
Hotels will have to adapt to the shift in travel behaviors and constantly follow safety protocols because the end of the pandemic is uncertain. Despite the lifting of the quarantine, hotels will still need to follow COVID safety measures. Hotel sanitation should be hotels’ top priority, in which they should augment their standard operating procedures on cleaning and increase staffing in this department. Hospitality employees should also be retrained on their roles and responsibilities so they can rapidly achieve the same level of efficiency. The faster hotels accept that this is the “new normal,” the quicker they can adjust and bounce back.
Why Hotels Need to Adapt An All-in-One Solution As Soon As Possible
During the “new normal,” hotels also need to be less dependent on more resources to prevent unnecessary spending. To survive the pandemic and sustain operations, hotels are now adapting online solutions. The hospitality industry is taking a hit, so it is important to choose the tool that can help your property bounce back with only minimal investment and effort to completely integrate it into daily hotel operations.
Therefore, a dedicated solution like ZEN eManager could be a game changer. ZEN eManager is a cloud-based all-in-one solution that helps manage hotel operations, save costs, and increase revenue. It has the following features:
Property Management Software (PMS) and Channel Manager (CM)
ZEN eManager’s PMS called eZee Absolute allows hoteliers to monitor their overall performance at a safe distance, wherever they may be. View real-time data on room inventory, the active staff at the hotel, and accurate financial reports on taxes and revenue in one dashboard. It also improves the hotel staff’s coordination because it centralizes information and communication through the mobile app. One of the most unique features of eZee Absolute is it allows email automation on guest confirmation and reminders so staff can save time on engaging guests.
eZee Centrix, ZEN eManager’s Channel Manager, allows hotels to easily manage cancellations, no-shows, and re-bookings in all the online travel agencies (OTAs) they are partnered with. It eliminates the hassle of monitoring room inventory in multiple extranets because eZee Centrix centralizes it in one dashboard.
Dedicated Revenue Manager
The assigned revenue manager from ZEN headquarters applies the ZEN Pricing Model, an advanced pricing algorithm that combines their professional experience with AI technology and historical data to get the best room rates. The ZEN Pricing Model has successfully worked for more than 5000+ managed hotel rooms in increasing their profits by 30% within 90 days.
Exclusive listing on zenrooms.com
ZEN is a trusted brand, with zenrooms.com obtaining up to 1 million monthly website visits. ZEN also gives a marketing edge to exclusive partners by publicizing their hotels across digital marketing channels with more than 1 million followers.
ZEN Rooms is a trusted brand, with its own Online Travel Agency (OTA) zenrooms.com obtaining up to 1 million monthly website visits. ZEN also gives a marketing edge to exclusive partners by publicizing their hotels across digital marketing channels with more than 1 million followers.
Therefore, a mix of advanced hotel software, dedicated revenue manager, pricing model, and a listing on zenrooms.com can lead to a minimum of 30% revenue increase within 90 days. Moreover, hotels can also reduce operational costs, improve guest communication, and boost staff coordination.
Steal Deal: ZEN offers an exclusive 25% discount on yearly subscription and a waived onboarding fee until May 31. Book a free demo of ZEN eManager at www.zen-hs.com/book-a-meeting.