ZEN Rooms in the regions

ZEN Rooms disrupts hotel industry in developing cities across Indonesia 

November 14th, 2016 - ZEN Rooms, fastest growing network of quality budget hotels in Asia backed by Rocket Internet, is aggressively expanding to developing cities in Indonesia. The company’s ambition is to boost tourism in the regions and decentralize the industry strongly dependent on a few star destinations together accounting for 90% of the country’s tourism revenue!


To allow more people travel more and pay less during high New Year season, ZEN Rooms is announcing the biggest travel sale of the year offering 40% OFF on all the bookings via app on the 22nd of November, the best day of the year to book a hotel! All 8 destinations, all the hotels! Early subscription is available to double the chances to steal the best rooms. For instance, a double room in Bali for New Year at high season will start at 10$ only!


Background information: Unreleased potential of the Indonesian regions


Despite endless beauty of Indonesia, harbouring numerous natural and heritage sites, the
potential of the tourism industry is still strongly unreleased. Indonesia welcomed around 10 million foreign visitors in 2015, but this figure is considerably lower than the number of tourists that visit neighboring peers Singapore (15 million) or Malaysia (27 million). 

Bali, Jakarta, Bintan and several islands of Batam together account for about 90% of Indonesia’s revenue from foreign tourists! At the same time, smaller upraising cities like Makassar, Surabaya, Malang remain overshadowed due to a weaker travel infrastructure and distorted image among tourists, especially foreigners. Quality reliable accommodation in the region is of course a major part of its image. Unfortunately, affordable budget accommodation in Asia has historically been seen by foreign tourists as too unreliable and unsafe, while big chains are still too few and tend to be quite pricy. 

ZEN Rooms disrupted the status quo by offering a new model of network of quality budget hotels, guaranteeing comfortable quality-controlled rooms at unbeatable rates starting from 160 IDR. We started our operations in Jakarta a year ago, and since then not only have we expanded to 7 more new countries in Asia and Brazil but also enjoyed a strong growth in our home country, Indonesia. After having covered the biggest tourist destinations like Jakarta, Bali, Bandung, Surabaya, Jogja, now we’re looking more and more at the developing cities. Lately ZEN Rooms became available in Makassar, Malang, Batam and plan to embrace more developing cities in Sumatra, Central Java, Kalimantan and Sulawesi in the nearest future. By doing so we want to draw tourists attention to the less popular destinations and make traveling there more comfortable and safe”, - comments on Regional Managing Director and Co-Founder, Nikita Semenov.

So far ZEN Rooms is present in 12 cities across Indonesia with more than 450 hotels: Jakarta, Bali, Bogor, Yogyakarta, Lombok, Gili, Bandung, Batam, Surabaya, Makassar, Bintan island and Malang.

About ZEN Rooms
ZEN Rooms is rapidly building the leading quality budget hotel business in emerging markets. Since its launch in Indonesia in 2015, ZEN Rooms, backed by Rocket Internet, has been reinventing budget travel by making it comfortable and affordable. It has already served hundreds of thousands of business and leisure travellers looking for the best value-for-money accommodation. ZEN is now available in 8 countries: Indonesia, Thailand, Singapore, Hong Kong, Philippines, Malaysia, Sri-Lanka and Brazil.

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